Standard Google Display Ads agent

›

Agents

›

A Google Display agent that runs paid media workflows in Roadway. It handles reporting, budget pacing and optimization on Google Display.

Add this agent to Roadway

Workflows by category

A roster of 26 workflows at Standard complexity, covering all 8 core jobs. It includes the core Google Display Ads workflows at Basic and Standard, with overlapping versions removed.

Account health and maintenance · 4

Check spend caps and unblock delivery for Google Display Ads

Finds the Google Display spend caps, billing holds and limits that are silently blocking delivery, and clears them.

View workflow

Google Display Ads

Maintenance Basic complexity Revenue growth

Fix disapproved ads and policy issues for Google Display Ads

Finds rejected or limited Google Display ads, fixes what is fixable and appeals what was rejected by mistake.

View workflow

Google Display Ads

Maintenance Basic complexity Brand protection

Audit conversion signal quality for Google Display Ads

Improves the quality of the conversion data Google Display optimizes on: deduplication, match quality, primary vs secondary actions and values.

View workflow

Google Display Ads

Maintenance Standard complexity Revenue growth

Refresh stale retargeting and exclusion audiences for Google Display Ads

Checks Google Ads audience segments (your data segments, Customer Match and custom segments) for age, size and exclusions, and flags what the team needs to fix in the CRM sync. Roadway never uploads contact data.

View workflow

Google Display Ads

Maintenance Standard complexity Account-based marketing

Reporting · 4

Report weekly performance and next actions for Google Display Ads

A weekly Google Display readout of spend, conversion volume and cost per goal against baseline, with the three campaigns that moved the number most.

View workflow

Google Display Ads

Reporting Basic complexity Revenue growth

Flag fatigued creatives before performance drops for Google Display Ads

Finds Google Display ads that are wearing out (rising frequency, falling CTR, rising cost) before they drag down the account.

View workflow

Google Display Ads

Reporting Standard complexity Revenue growth

Grade campaigns on lead-to-pipeline quality for Google Display Ads

Joins Google Display leads to CRM stages so you can see which campaigns create pipeline, not just form fills.

View workflow

Google Display Ads

Reporting Standard complexity Pipeline generation Lead generation

Report revenue and new-customer revenue for Google Display Ads

Reports Google Display revenue and new-customer share against your return target and profit margin, not just platform-reported revenue.

View workflow

Google Display Ads

Reporting Standard complexity Revenue growth

Anomaly detection · 2

Detect spend anomalies for Google Display Ads

Catches Google Display spend spikes and drops against the expected daily pattern before they blow the budget or stall delivery.

View workflow

Google Display Ads

Anomaly detection Basic complexity Revenue growth

Detect conversion tracking breakage for Google Display Ads

Detects when Google Display conversion tracking breaks or double counts, and protects automated bidding from bad data.

View workflow

Google Display Ads

Anomaly detection Standard complexity Revenue growth

Pacing and budget caps · 1

Pace daily spend against the budget cap for Google Display Ads

Keeps Google Display month-to-date spend on the curve that lands exactly at the channel budget, without overspend or a dead last week.

View workflow

Google Display Ads

Budget cap Basic complexity Revenue growth

Optimization · 8

Optimize location targeting for Google Display Ads

Shifts Google Display spend toward the regions that convert efficiently and excludes the ones that never do.

View workflow

Google Display Ads

Optimization Basic complexity Revenue growth

Optimize ads by pausing losers and rebuilding near-misses for Google Display Ads

Ad-level decisions for Google Display: pause losers only when cost per goal says so, keep winners, rebuild ads with the right concept and the wrong execution.

View workflow

Google Display Ads

Optimization Standard complexity Revenue growth

Optimize creative concepts and formats for Google Display Ads

Finds which hooks, formats and messages win on Google Display, then drafts the next round of images in Figma, Canva or Runway and generates video in Runway or Google Veo. Needs an image MCP such as Figma, Canva or Runway, or a video MCP such as Runway or Google Veo, connected in Roadway.

View workflow

Google Display Ads

Optimization Standard complexity Revenue growth MCP

Optimize headlines and descriptions for Google Display Ads

Asset-level copy optimization for Google Display: replace low performers, add missing angles and keep the strongest lines.

View workflow

Google Display Ads

Optimization Standard complexity Revenue growth

Optimize interest targeting for Google Display Ads

Keeps the Google Display interest targets that drive efficient results and prunes the ones that only add cheap reach.

View workflow

Google Display Ads

Optimization Standard complexity Revenue growth

Optimize placements for Google Display Ads

Cuts the Google Display placements that burn budget on low-quality inventory and protects brand safety.

View workflow

Google Display Ads

Optimization Standard complexity Brand protection

Run a whole-account optimization check for Google Display Ads

An onboarding audit of the whole Google Display account: structure, tracking, bidding, targeting and creative, ranked by impact, with the workflow that fixes each issue.

View workflow

Google Display Ads

Optimization Standard complexity Revenue growth

Target competitor URL custom segments on Display and YouTube

Builds Google custom segments from competitor brand searches and website URLs, to reach people evaluating competitors on Display and YouTube.

View workflow

Google Display Ads YouTube Ads

Optimization Standard complexity Competitor conquesting

Experimentation · 3

Run copy iteration experiments for Google Display Ads

Runs a small number of Google Display copy tests at a time, one variable per test, and promotes a winner only on cost per goal.

View workflow

Google Display Ads

Experimentation Standard complexity Launches

Test new targeting for Google Display Ads

Proposes and runs controlled tests of new Google Display targeting, so new audiences are found deliberately rather than by accident.

View workflow

Google Display Ads

Experimentation Standard complexity Launches Lead generation

Test offers and CTAs for Google Display Ads

Tests which offer (demo, trial, discount, lead magnet, quote) and call to action gets the best qualified results on Google Display, one change at a time.

View workflow

Google Display Ads

Experimentation Standard complexity Trial & signup growth Lead generation

Scaling · 2

Reallocate budget to winning campaigns for Google Display Ads

Shifts Google Display budget between campaigns inside the channel, from the ones past their cost guardrail to the ones with headroom, and holds total channel spend flat.

View workflow

Google Display Ads

Scaling Standard complexity Revenue growth

Scale winning targets and campaigns for Google Display Ads

Finds the Google Display campaigns and custom segments, topics, placements and audience segments that beat your cost per goal and scales them without breaking efficiency.

View workflow

Google Display Ads

Scaling Standard complexity Brand protection