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Instagram Ads cross-channel agent

Instagram Ads cross-channel agent

An Instagram Ads agent focused on cross-channel. It handles cross-channel on Instagram Ads. It owns one ad channel end to end.

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Workflows by category

A curated roster of 5 workflows covering 5 of the 8 core jobs: the best fit for each job, with overlapping versions removed. Start with the Standard essentials and add each level as you grow.

Standard essentials · 5

Decides which Meta (Facebook & Instagram) audiences to expand, narrow, exclude or keep, based on cost per goal and lead quality.
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Finds the Meta (Facebook & Instagram) campaigns and audiences (Advantage+ audience suggestions, custom audiences, lookalikes, interests and detailed targeting) that beat your cost per goal and scales them without breaking efficiency.
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Turns Instagram profile visits, saves, shares and DMs into retargeting audiences with offers that match the engagement.
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Improves the quality of the conversion data Meta (Facebook & Instagram) optimizes on: deduplication, match quality, primary vs secondary actions and values.
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Detects when Meta (Facebook & Instagram) conversion tracking breaks or double counts, and protects automated bidding from bad data.
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