Google Display Ads scaling agent

A curated roster of 5 workflows covering 1 of the 8 core jobs: the best fit for each job, with overlapping versions removed. Start with the Standard essentials and add each level as you grow.

Standard essentials · 2

Reallocate budget to winning campaigns for Google Display Ads

Shifts Google Display budget between campaigns inside the channel, from the ones past their cost guardrail to the ones with headroom, and holds total channel spend flat.

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Google Display Ads

Scaling Standard complexity Revenue growth

Scale winning targets and campaigns for Google Display Ads

Finds the Google Display campaigns and custom segments, topics, placements and audience segments that beat your cost per goal and scales them without breaking efficiency.

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Google Display Ads

Scaling Standard complexity Brand protection

Added at Advanced · 2

Step up bid targets to scale efficiently for Google Display Ads

Gradually steps Google Display bid targets up or down to find the point where extra volume still pays back.

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Google Display Ads

Scaling Advanced complexity Revenue growth

Expand winning campaigns to new geos for Google Display Ads

Takes proven Google Display campaigns into new countries or regions in a controlled way.

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Google Display Ads

Scaling Advanced complexity Launches Pipeline generation

Added at Expert · 1

Put budget where the next dollar works hardest for Google Display Ads

Finds where extra spend stops paying off for every Google Display campaign and sets budgets where the next dollar works hardest.

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Google Display Ads

Scaling Expert complexity Revenue growth