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Google Display Ads optimization agent

Google Display Ads optimization agent

A Google Display agent focused on optimization. It handles optimization on Google Display. It owns one ad channel end to end.

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Workflows by category

A roster of 11 optimization workflows for Google Display Ads, with overlapping versions removed. Start with the Basic essentials and add each level as you grow.

Basic essentials · 1

Shifts Google Display spend toward the regions that convert efficiently and excludes the ones that never do.
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Added at Standard · 7

Ad-level decisions for Google Display: pause losers only when cost per goal says so, keep winners, rebuild ads with the right concept and the wrong execution.
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Finds which hooks, formats and messages win on Google Display, then drafts the next round of images in Figma, Canva or Runway and generates video in Runway or Google Veo. Needs an image MCP such as Figma, Canva or Runway, or a video MCP such as Runway or Google Veo, connected in Roadway.
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Asset-level copy optimization for Google Display: replace low performers, add missing angles and keep the strongest lines.
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Keeps the Google Display interest targets that drive efficient results and prunes the ones that only add cheap reach.
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Cuts the Google Display placements that burn budget on low-quality inventory and protects brand safety.
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An onboarding audit of the whole Google Display account: structure, tracking, bidding, targeting and creative, ranked by impact, with the workflow that fixes each issue.
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Builds Google custom segments from competitor brand searches and website URLs, to reach people evaluating competitors on Display and YouTube.
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Added at Advanced · 2

Picks the right Google Display bid strategy and target for each campaign based on its conversion volume, maturity and goal.
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Keeps Google Display lookalike-style audiences seeded with your best customers and retires the ones that drift.
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Added at Expert · 1

Moves Google Display from optimizing to lead volume to optimizing to predicted pipeline or revenue value, using CRM and order data.
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