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Google Display Ads maintenance agent

Google Display Ads maintenance agent

A Google Display agent focused on maintenance. It handles maintenance on Google Display. It owns one ad channel end to end.

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Workflows by category

A roster of 6 account health and maintenance workflows for Google Display Ads, with overlapping versions removed. Start with the Basic essentials and add each level as you grow.

Basic essentials · 3

+3
A simple check that brand safety controls are on and match your rules on every channel with third-party or feed inventory.
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Finds the Google Display spend caps, billing holds and limits that are silently blocking delivery, and clears them.
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Finds rejected or limited Google Display ads, fixes what is fixable and appeals what was rejected by mistake.
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Added at Standard · 2

Improves the quality of the conversion data Google Display optimizes on: deduplication, match quality, primary vs secondary actions and values.
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Checks Google Ads audience segments (your data segments, Customer Match and custom segments) for age, size and exclusions, and flags what the team needs to fix in the CRM sync. Roadway never uploads contact data.
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Added at Advanced · 1

Spots worn-out Google Display ads, then builds fresh image variants in Figma, Canva or Runway that keep the winning message and change one thing, and generates the video in Runway or Google Veo. Needs an image MCP such as Figma, Canva or Runway, or a video MCP such as Runway or Google Veo, connected in Roadway.
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