Workflow Automation Library
›
Agents
›
Google Display Ads experimentation agent

Google Display Ads experimentation agent

A Google Display agent focused on experimentation. It handles experimentation on Google Display. It owns one ad channel end to end.

Add this agent to Roadway

Workflows by category

A roster of 9 experimentation workflows for Google Display Ads, with overlapping versions removed. Start with the Basic essentials and add each level as you grow.

Standard essentials · 3

Runs a small number of Google Display copy tests at a time, one variable per test, and promotes a winner only on cost per goal.
View workflow
Proposes and runs controlled tests of new Google Display targeting, so new audiences are found deliberately rather than by accident.
View workflow
Tests which offer (demo, trial, discount, lead magnet, quote) and call to action gets the best qualified results on Google Display, one change at a time.
View workflow

Added at Advanced · 2

Finds the Google Display campaigns where the landing page is the problem, drafts a challenger page in your page builder, and lays out a controlled test against the current page. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.
View workflow
Takes proven Google Display targets and tests the adjacent ones (neighboring segments and topics, optimized targeting) to find the next layer of scale.
View workflow

Added at Expert · 3

Builds draft landing page variants from the ad angles that win on Google Display, so each winning promise has a page that matches it. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.
View workflow
Measures how many Google Display conversions your ads truly drive and recalibrates targets with the result.
View workflow
Uses native split tests to prove whether a different Google Display bid strategy or target actually beats the current one.
View workflow

Added at Mad Max · 1

A test-and-learn loop for Google Display ads: draft new image variants in Figma, Canva or Runway from the winning angles, write a brief for any video, test each against the current best with a fixed split, and retire the losers on cost per goal once there is enough data. Needs an image MCP such as Figma, Canva or Runway connected in Roadway.
View workflow

Your enterprise-ready
Performance marketing engine.

Something went wrong. Please try again.

You're in—expect an email shortly.