Facebook Ads optimization agent

Aligns Meta (Facebook & Instagram) delivery with the hours and days that actually convert, and with when your team can respond.

Shifts Meta (Facebook & Instagram) spend toward the regions that convert efficiently and excludes the ones that never do.

Ad-level decisions for Meta (Facebook & Instagram): pause losers only when cost per goal says so, keep winners, rebuild ads with the right concept and the wrong execution.

Finds which hooks, formats and messages win on Meta (Facebook & Instagram), then drafts the next round of images in Figma, Canva or Runway and generates video in Runway or Google Veo. Needs an image MCP such as Figma, Canva or Runway, or a video MCP such as Runway or Google Veo, connected in Roadway.

Keeps the Meta (Facebook & Instagram) interest targets that drive efficient results and prunes the ones that only add cheap reach.

Cuts the Meta (Facebook & Instagram) placements that burn budget on low-quality inventory and protects brand safety.

An onboarding audit of the whole Meta (Facebook & Instagram) account: structure, tracking, bidding, targeting and creative, ranked by impact, with the workflow that fixes each issue.

Picks the right Meta (Facebook & Instagram) bid strategy and target for each campaign based on its conversion volume, maturity and goal.

Decides where Meta Advantage+ sales and leads campaigns should replace manual setups, and how to steer them with budgets, exclusions and creative.

Makes Meta (Facebook & Instagram) lead forms produce qualified leads instead of cheap, junk submissions.

Keeps Meta (Facebook & Instagram) lookalike-style audiences seeded with your best customers and retires the ones that drift.

Finds the creator posts worth running as partnership ads on Instagram and Facebook, and scales the creators whose content converts.

Moves Meta (Facebook & Instagram) from optimizing to lead volume to optimizing to predicted pipeline or revenue value, using CRM and order data.

Keeps testing new seed definitions (by value, recency, product and segment) for lookalike and predictive audiences, and promotes the seeds that produce the best customers.