Facebook Ads experimentation agent

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A Facebook Ads agent focused on experimentation. It handles experimentation on Facebook Ads. It owns one ad channel end to end.

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Workflows by category

A roster of 9 experimentation workflows for Facebook Ads, with overlapping versions removed. Start with the Basic essentials and add each level as you grow.

Standard essentials · 3

Run copy iteration experiments for Meta Ads

Runs a small number of Meta (Facebook & Instagram) copy tests at a time, one variable per test, and promotes a winner only on cost per goal.

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Facebook Ads Instagram Ads

Experimentation Standard complexity Launches

Test new targeting for Meta Ads

Proposes and runs controlled tests of new Meta (Facebook & Instagram) targeting, so new audiences are found deliberately rather than by accident.

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Facebook Ads Instagram Ads

Experimentation Standard complexity Launches Lead generation

Test offers and CTAs for Meta Ads

Tests which offer (demo, trial, discount, lead magnet, quote) and call to action gets the best qualified results on Meta (Facebook & Instagram), one change at a time.

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Facebook Ads Instagram Ads

Experimentation Standard complexity Trial & signup growth Lead generation

Added at Advanced · 2

Run landing page experiments for Meta Ads

Finds the Meta (Facebook & Instagram) ad sets where the landing page is the problem, drafts a challenger page in your page builder, and lays out a controlled test against the current page. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.

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Facebook Ads Instagram Ads

Experimentation Advanced complexity Launches Lead generation MCP

Test target expansion from proven targets for Meta Ads

Takes proven Meta (Facebook & Instagram) targets and tests the adjacent ones (neighboring interests, lookalikes, Advantage+ audience) to find the next layer of scale.

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Facebook Ads Instagram Ads

Experimentation Advanced complexity Launches

Added at Expert · 2

Build landing page variants from winning ad angles for Meta Ads

Builds draft landing page variants from the ad angles that win on Meta (Facebook & Instagram), so each winning promise has a page that matches it. Needs a page builder MCP such as Webflow, Framer, Lovable or Ploy connected in Roadway.

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Facebook Ads Instagram Ads

Experimentation Expert complexity Lead generation Revenue growth MCP

Test bid strategies with controlled experiments for Meta Ads

Uses native split tests to prove whether a different Meta (Facebook & Instagram) bid strategy or target actually beats the current one.

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Facebook Ads Instagram Ads

Experimentation Expert complexity Launches Revenue growth

Added at Mad Max · 2

Generate, test and retire creative variants autonomously for Meta Ads

A test-and-learn loop for Meta (Facebook & Instagram) ads: build new image variants in Figma, Canva or Runway and new video in Runway or Google Veo from the winning angles, test each against the current best with a fixed split, and retire the losers once there is enough data. Needs an image MCP such as Figma, Canva or Runway, or a video MCP such as Runway or Google Veo, connected in Roadway.

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Facebook Ads Instagram Ads

Experimentation Mad Max complexity Revenue growth MCP

Measure true ad impact with control-group tests for Meta Ads

Measures how many Meta (Facebook & Instagram) conversions your ads truly drive and recalibrates targets with the result.

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Facebook Ads Instagram Ads

Experimentation Mad Max complexity Launches