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Basic X Ads agent

Basic X Ads agent

An X Ads agent that runs paid media workflows in Roadway. It handles reporting, budget pacing and optimization on X Ads. It owns one ad channel end to end.

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Workflows by category

A roster of 7 essentials at Basic complexity, covering 6 of the 8 core jobs: the core Basic X Ads workflows, with overlapping versions removed.

Account health and maintenance · 2

Finds the X spend caps, billing holds and limits that are silently blocking delivery, and clears them.
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Finds rejected or limited X ads, fixes what is fixable and appeals what was rejected by mistake.
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Reporting · 1

A weekly X readout of spend, conversion volume and cost per goal against baseline, with the three campaigns that moved the number most.
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Anomaly detection · 1

Catches X spend spikes and drops against the expected daily pattern before they blow the budget or stall delivery.
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Pacing and budget caps · 1

Keeps X month-to-date spend on the curve that lands exactly at the channel budget, without overspend or a dead last week.
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Optimization · 1

Shifts X spend toward the regions that convert efficiently and excludes the ones that never do.
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Scaling · 1

Finds the creatives on X Ads that win on pipeline and cost per goal, then raises their budgets and copies them into fresh audiences.
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