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Basic performance marketing agent for revenue growth

Basic performance marketing agent for revenue growth

A Basic agent focused on revenue growth across your connected ad channels.

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Workflows by category

A roster of 9 essentials at Basic complexity, covering 6 of the 8 core jobs: the core Basic workflows, with overlapping versions removed.

Account health and maintenance · 1

+5
Crawls every final URL in every channel's live ads for errors, redirects, slow loads and missing tracking parameters.
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Reporting · 1

+5
A short morning digest of yesterday vs. normal on spend, attributed conversions and cost per new customer for every channel, with anything off-pace or broken called out first.
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Pacing and budget caps · 1

+5
Reads how close total spend is to the monthly budget cap and flags any pace that would break it, with slowdowns proposed before it does. Roadway already enforces the cap as a guardrail, so this is the read-out and early warning.
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Experimentation · 2

+5
Keeps a ranked backlog of test ideas across channels, ordered by expected effect and the spend at risk, so the next test is the one with the best payoff. You can set your own scores.
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+5
After every concluded test on any channel, writes a short readout and logs the learning, so future workflows do not repeat it.
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Scaling · 1

+5
A simple weekly check for efficient campaigns that are being held back by their budget on any channel.
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Signal-based reactions · 1

+5
When your own site, checkout or signup flow goes down, pauses or throttles paid traffic across all channels until it is back.
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Cross-channel · 2

+5
Checks that every channel optimizes to the same goal definition, so cost per goal comparisons across channels are fair.
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+4
Finds creatives that win on one social or video channel, builds resized image versions in Figma, Canva or Runway for the channels where they have not run, generates video cuts in Runway or Google Veo, and queues the launch for your approval. Needs a video MCP such as Runway or Google Veo connected in Roadway.
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