Basic Facebook Ads agent

A roster of 8 essentials at Basic complexity, covering 6 of the 8 core jobs: the core Basic Facebook Ads workflows, with overlapping versions removed.

Account health and maintenance · 2

Check spend caps and unblock delivery for Meta Ads

Finds the Meta (Facebook & Instagram) spend caps, billing holds and limits that are silently blocking delivery, and clears them.

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Facebook Ads Instagram Ads

Maintenance Basic complexity Revenue growth

Fix disapproved ads and policy issues for Meta Ads

Finds rejected or limited Meta (Facebook & Instagram) ads, fixes what is fixable and appeals what was rejected by mistake.

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Facebook Ads Instagram Ads

Maintenance Basic complexity Brand protection

Reporting · 1

Report weekly performance and next actions for Meta Ads

A weekly Meta (Facebook & Instagram) readout of spend, conversion volume and cost per goal against baseline, with the three campaigns that moved the number most.

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Facebook Ads Instagram Ads

Reporting Basic complexity Revenue growth

Anomaly detection · 1

Detect spend anomalies for Meta Ads

Catches Meta (Facebook & Instagram) spend spikes and drops against the expected daily pattern before they blow the budget or stall delivery.

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Facebook Ads Instagram Ads

Anomaly detection Basic complexity Revenue growth

Pacing and budget caps · 1

Pace daily spend against the budget cap for Meta Ads

Keeps Meta (Facebook & Instagram) month-to-date spend on the curve that lands exactly at the channel budget, without overspend or a dead last week.

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Facebook Ads Instagram Ads

Budget cap Basic complexity Revenue growth

Optimization · 2

Optimize ad schedules for Meta Ads

Aligns Meta (Facebook & Instagram) delivery with the hours and days that actually convert, and with when your team can respond.

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Facebook Ads Instagram Ads

Optimization Basic complexity Lead generation

Optimize location targeting for Meta Ads

Shifts Meta (Facebook & Instagram) spend toward the regions that convert efficiently and excludes the ones that never do.

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Facebook Ads Instagram Ads

Optimization Basic complexity Revenue growth

Scaling · 1

Scale winning creatives for Meta Ads

Finds the creatives on Meta Ads that win on pipeline and cost per goal, then raises their budgets and copies them into fresh audiences.

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Facebook Ads Instagram Ads

Scaling Basic complexity Revenue growth Lead generation