Basic budget cap performance marketing agent

A curated roster of 5 workflows covering 1 of the 8 core jobs: the best fit for each job, with overlapping versions removed. Start with the Basic essentials and add each level as you grow.

Basic essentials · 1

+5

Enforce the monthly budget cap across channels

Reads how close total spend is to the monthly budget cap and flags any pace that would break it, with slowdowns proposed before it does. Roadway already enforces the cap as a guardrail, so this is the read-out and early warning.

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All channels

Budget cap Basic complexity Revenue growth

Added at Standard · 3

+5

Hold the experiment budget guardrail

Keeps the total spend on tests and experiments across all channels within the agreed experiment budget, so exploration never eats the core.

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All channels

Budget cap Standard complexity Launches

+5

Set lifetime budget caps for promos and launches

Puts hard lifetime caps and end dates on time-boxed promo, launch and surge campaigns, so they cannot keep spending after the moment has passed.

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All channels

Budget cap Standard complexity Launches Revenue growth

+5

True up end-of-month pacing across channels

In the last 7-10 days of the month, re-plans every channel's remaining budget so the month lands on plan with the best possible results.

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All channels

Budget cap Standard complexity Revenue growth

Added at Advanced · 1

+5

Adjust bid targets to stay on pace

When pacing ahead of the cap, tightens bid targets before cutting budgets, so the remaining money buys the cheapest results instead of just shrinking delivery.

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All channels

Budget cap Advanced complexity Revenue growth