Scale ARR profitably with AI growth marketers—that use real attribution
Take control of growth goals with custom-built attribution and AI Growth Marketers that help you scale and optimize campaigns.
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Built with and trusted by the best growth marketing teams
"The attribution and workspace Roadway built for us is what we had hoped every other solution we evaluated or implemented would have been. Custom to our needs, transparent for our oversight, self-serve to our stakeholders, and warehouse-native for use across our stack."
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"I was impressed with how quickly Roadway built this for us. It provided us with clear insights into where we need to invest and the levers we can pull. The access to our marketing channel data and insights has made a significant difference in our decision-making process and execution speed."
“We were lucky to have half these metrics with partial attribution at previous companies. Highly recommend!”
“We've automated our weekly reporting for performance marketing, affiliate, and SEO with Roadway. We spend that time on new experiments and we still move faster on optimizations. The action recommendations are impressively specific as well.”
The future of growth marketing is here
Personalized Growth Marketing Coworkers 10x your impact. All made possible by real attribution custom-built for you across traffic sources, channels, campaigns—and all your key growth metrics.
Maximize revenue from campaigns with Growth Marketing Coworkers
Drive real revenue growth from marketing with outcome-based analysis and expert guidance on autopilot—so you can move faster with leaner teams— through guided automation on custom-built attribution.
Drive predictable revenue growth with a realtime map of what’s working and what’s not
Attribution is a map of how your business grows—run your daily metrics review and take action on opportunities instantly. We work with you to custom-build scalable attribution, aligned to growth loops, platforms, and growth levers.
Build your own dashboards, answer your own questions—from trusted data
Get full visibility of marketing campaigns across revenue, demand generation, website, and product metrics.
We’ll build it for you—in a scalable and flexible workspace
Flexible and fast integration options
One-click connectors
Warehouse-native
Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period
We make passing the IDs you need for attribution across all your data sources super simple.
While we're at it, here's a sneak peek at what's coming
Growth Marketing Coworker analysis reports
Dive deeper with full context of the analysis behind each insight and recommended action
Integrations and action automations
Coworker Action Approvals and automations for individual growth channels (performance marketing, SEO, affiliate, lifecycle)
Get an expert attribution audit
End-to-end attribution and automation built for growth marketing.