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Measure, monitor, and manage performance marketing with AI

AI with the right data, context, and expertise to manage ad campaigns end-to-end.

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Trusted by the best growth marketing teams

"The attribution and workspace Roadway built for us is what we had hoped every other solution we evaluated or implemented would have been. Custom to our needs, transparent for our oversight, self-serve to our stakeholders, and warehouse-native for use across our stack."

Andrew Wilson, Data Engineer

"I was impressed with how quickly Roadway built this for us. It provided us with clear insights into where we need to invest and the levers we can pull. The access to our marketing channel data and insights has made a significant difference in our decision-making process and execution speed."

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Josh Kim, Growth Marketing Lead

“We were lucky to have half these metrics with partial attribution at previous companies. Highly recommend!”

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Bruno Estrella, Head of Growth

“We've automated our weekly reporting for performance marketing, affiliate, and SEO with Roadway. We spend that time on new experiments and we still move faster on optimizations. The action recommendations are impressively specific as well.”

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Ethan Smith, CEO
Read the case study
AI Coworkers

Accelerate revenue growth from performance marketing spend

The only platform with the data foundation, context, and expertise to drive real results with AI in performance marketing.

Measurement

Optimize targeting and ads for quality customers.
Cross-channel attribution across all key growth metrics for a clear view of impact and quality.

Monitoring

Never miss opportunities to boost ad campaigns
Weekly opportunity reports to your inbox from always-on expert analysis and interpretation.

Management

Scale quality customers from performance—faster
AI Coworkers that help teams iterate and scale faster to acquire maximum quality customers.
Management

Scale customers from performance marketing faster

AI Coworkers that help teams iterate and scale faster to acquire the maximum number of quality customers.

Plan

Plan campaign updates and experiments with Coworker Chat.

Approve

Give explicit approval to AI Coworkers for any plans you want executed.

Execute

AI Coworkers execute campaign optimizations and experiments.
Mobbin grew SEO and AI Search with dashboards and AI coworkers for each programmatic SEO loop, to ruthlessly prioritize resources and maximize ARR.
“Roadway gives us a granular view and easy way to track what’s working and what’s not across our entire funnel. It’s been the operating system for our growth marketing.”
Jovin, Co-Founder and Head of Growth at Mobbin
Castmagic saves 30 hours per month using AI Coworkers to analyze and recommend next-best actions for scaling and optimizing SEO and Performance marketing campaings.
“Roadway paints such a clear picture of what is driving our growth and where we need to invest more to grow faster. I don’t think Castmagic would be where it is today without it—and it’s made me a better marketer.”
Ramon, Co-Founder & CEO at Castmagic
Monitoring

Never miss opportunities to boost campaigns

Weekly opportunity reports to your inbox from always-on expert analysis and interpretation.

Review

Check opportunities from weekly AI Coworker Reports.

Double-click

Dig into the data with Coworker chat and interactive charts.

Decide

Identify and decide on next best actions with Coworker chat.
Mobbin grew SEO and AI Search with dashboards and AI coworkers for each programmatic SEO loop, to ruthlessly prioritize resources and maximize ARR.
“Roadway gives us a granular view and easy way to track what’s working and what’s not across our entire funnel. It’s been the operating system for our growth marketing.”
Jovin, Co-Founder and Head of Growth at Mobbin
Measurement

Optimize ads for quality customers

Cross-channel attribution across all key growth metrics for a clear view of what’s working, what’s not, and why.
Mobbin grew SEO and AI Search with dashboards and AI coworkers for each programmatic SEO loop, to ruthlessly prioritize resources and maximize ARR.
“Roadway gives us a granular view and easy way to track what’s working and what’s not across our entire funnel. It’s been the operating system for our growth marketing.”
Jovin, Co-Founder and Head of Growth at Mobbin

Connect

Connect your marketing data sources with a few clicks.

Map

Select your traffic sources, channels, and campaigns.

Build

Build out your Dashboards, Charts, Funnels, and AI Coworkers.
Reforge saved $50k in attribution build and maintenance costs on the data team, reallocated resources from performance marketing, and doubled down on SEO based on a real attribution model.
“The attribution and workspace Roadway built for us is what we had hoped every other solution we evaluated or implemented would have been. Custom to our needs, transparent for our oversight, self-serve to our stakeholders, and warehouse-native for use across our stack."
Andrew, Data Engineer at Reforge
Forward-deployed

Go live in a week with our growth engineers

Forward-deployed model

Fit to your company and business—we deploy an engineer to review your tracking setup, spec your attribution, and setup your workspace.

Expert support

Every Roadway customer gets premium (human) support and monthly calls with an expert growth advisor to help them accelerate revenue growth.

Flexible implementations

One-click connectors or warehouse-native. For teams with messy data, we help you get Roadway-ready quick.

We’ll build it for you—in a scalable and flexible workspace

Flexible and fast integration options

One-click connectors

Segment logoSalesforce logoMeta logoHubspot logoGoogle Ads logoStripe logoGoogle Analytics logo

Warehouse-native

Snowflake logoGoogle BigQuery logoAWS Redshift logo

Bring your full-funnel metrics into one place

Marketing metrics

  • Visits
  • Unique visitors
  • New visitors
  • Sign up conversion rate
  • Sign ups
  • Account creation conversion rate
  • Accounts created

Sales  metrics

  • Leads
  • Lead to opportunity conversion rate
  • Opportunities
  • MQL conversion rate
  • Marketing qualified leads (MQLs)
  • SQL conversion rate
  • Sales qualified leads (SQLs)
  • Closed won conversion rate
  • Closed won
  • Closed lost

Revenue  metrics

  • New customer conversion rate
  • New customers
  • Total revenue
  • New customer revenue
  • Expanded customers
  • Expansion customer revenue
  • Reactivated customers
  • Reactivated customer revenue
  • Contracted customers
  • Contraction revenue
  • Churned customers
  • Customer churn rate
  • Churned revenue
  • Revenue churn rate
  • Average revenue per user
  • Average revenue per customer

Marketing spend metrics

  • Marketing spend
  • CAC
  • Payback period

Scale performance marketing campaigns with AI

You're in—expect an email shortly.