Book a demo:

Accelerate revenue with AI growth marketing coworkers

AI workflows that grow revenue for you—using best-in-class attribution. Built by the teams that scaled Notion and Webflow.

You're in—expect an email shortly.

Trusted by the best growth marketing teams

"The attribution and workspace Roadway built for us is what we had hoped every other solution we evaluated or implemented would have been. Custom to our needs, transparent for our oversight, self-serve to our stakeholders, and warehouse-native for use across our stack."

Andrew Wilson, Data Engineer

"I was impressed with how quickly Roadway built this for us. It provided us with clear insights into where we need to invest and the levers we can pull. The access to our marketing channel data and insights has made a significant difference in our decision-making process and execution speed."

Illustration profile of Josh Kim
Josh Kim, Growth Marketing Lead

“We were lucky to have half these metrics with partial attribution at previous companies. Highly recommend!”

Photo of Bruno Estrella (in Clay form)
Bruno Estrella, Head of Growth

“We've automated our weekly reporting for performance marketing, affiliate, and SEO with Roadway. We spend that time on new experiments and we still move faster on optimizations. The action recommendations are impressively specific as well.”

Photo of Ethan Smith
Ethan Smith, CEO
Read the case study
AI Coworkers

The first AI that multiplies marketing impact

Turn on a coworker for any channel—from Google Ads to AI Search
Complete monitoring for what’s working and what’s not to surface next‑best actions
Automate cross‑channel tasks to keep campaigns compounding
Castmagic saves 30 hours per month using AI Coworkers to analyze and recommend next-best actions for scaling and optimizing SEO and Performance marketing campaigns.
“Roadway paints such a clear picture of what is driving our growth and where we need to invest more to grow faster. I don’t think Castmagic would be where it is today without it—and it’s made me a better marketer.”
Ramon, Co-Founder & CEO at Castmagic
Attribution

Control revenue growth with better attribution

Source→Channel→Campaign→Revenue mapping tied to the levers marketers control
Any attribution model, deduplicated across channels, available on every growth KPI
Future‑proof for AI Search and other emerging traffic sources
Reforge saved $50k in attribution build and maintenance costs on the data team, reallocated resources from performance marketing, and doubled down on SEO based on a real attribution model.
“The attribution and workspace Roadway built for us is what we had hoped every other solution we evaluated or implemented would have been. Custom to our needs, transparent for our oversight, self-serve to our stakeholders, and warehouse-native for use across our stack."
Andrew, Data Engineer at Reforge
Workspace

Self-serve for teams who need to move fast

Spin up charts, funnels, and AI coworkers in seconds
Easily update your attribution model and UTMs
Automate dashboards and coworkers in a click
Mobbin grew SEO and AI Search with dashboards and AI coworkers for each programmatic SEO loop, to ruthlessly prioritize resources and maximize ARR.
“Roadway gives us a granular view and easy way to track what’s working and what’s not across our entire funnel. It’s been the operating system for our growth marketing.”
Jovin, Co-Founder and Head of Growth at Mobbin
Forward-deployed

Go live in a week with our growth engineers

Forward-deployed model

Fit to your company and business—we deploy an engineer to review your tracking setup, spec your attribution, and setup your workspace.

Expert support

Every Roadway customer get premium support and monthly calls with an expert growth advisor to help them accelerate revenue growth.

Flexible implementations

Warehouse-native or direct connectors. For teams with messy data, we help you get Roadway-ready quick.

We’ll build it for you—in a scalable and flexible workspace

Flexible and fast integration options

One-click connectors

Segment logoSalesforce logoMeta logoHubspot logoGoogle Ads logoStripe logoGoogle Analytics logo

Warehouse-native

Snowflake logoGoogle BigQuery logoAWS Redshift logo

Bring your full-funnel metrics into one place

Marketing metrics

  • Visits
  • Unique visitors
  • New visitors
  • Sign up conversion rate
  • Sign ups
  • Account creation conversion rate
  • Accounts created

Sales  metrics

  • Leads
  • Lead to opportunity conversion rate
  • Opportunities
  • MQL conversion rate
  • Marketing qualified leads (MQLs)
  • SQL conversion rate
  • Sales qualified leads (SQLs)
  • Closed won conversion rate
  • Closed won
  • Closed lost

Revenue  metrics

  • New customer conversion rate
  • New customers
  • Total revenue
  • New customer revenue
  • Expanded customers
  • Expansion customer revenue
  • Reactivated customers
  • Reactivated customer revenue
  • Contracted customers
  • Contraction revenue
  • Churned customers
  • Customer churn rate
  • Churned revenue
  • Revenue churn rate
  • Average revenue per user
  • Average revenue per customer

Marketing spend metrics

  • Marketing spend
  • CAC
  • Payback period

Accelerate growth with AI coworkers

You're in—expect an email shortly.