Simplify Reporting for Tech Partnerships with Pre-Built Templates

Streamline reporting for tech partner program teams, making it easier to track success and optimize strategies.

You're in—expect an email shortly.

How Tech Partner Program Marketers Can Get Started with Report Templates

1

Define your growth formula

Connect report templates with attribution tools to show partner contributions across the customer lifecycle.

2

Set up end-to-end marketing attribution

Connect report templates with attribution tools to show partner contributions across the customer lifecycle.

3

Choose the right tool

Use a reporting platform that supports customizable templates designed for tech partner metrics.

4

Use dashboards to quickly assess performance and make data-driven adjustments

Pair reports with dashboards to track real-time performance trends and refine strategies.

5

Optimize based on insights

Regularly review and update templates to align with evolving goals and ensure reports remain actionable.

Bring metrics from your entire tech partner marketing funnel, into one place.

Metrics for tech partner program marketers

Tech partner marketing metrics evaluate how effectively co-marketing campaigns with technology partners drive engagement, leads, and mutual value.

Dimensions for tech partner program marketers

Dimensions segment your tech partner data to identify which products, campaigns, or integrations resonate most with shared audiences.

Flexible and fast integration options

One-click connectors

Segment logoSalesforce logoMeta logoHubspot logoGoogle Ads logoStripe logoGoogle Analytics logo

Warehouse-native

Snowflake logoGoogle BigQuery logoAWS Redshift logo

Bring your full-funnel metrics into one place

Dimensions

  • Traffic source
  • Channel
  • Campaign
  • Landing page
  • UTMs
  • Country
  • City
  • User segments

Metrics

  • New visitors
  • Sign up conversion rate
  • Sign ups
  • Leads
  • Lead to MQL conversion rate
  • MQLs
  • MQL to SQL conversion rate
  • SQLs
  • SQL to opportunity conversion rate
  • Opportunities
  • Opportunity to closed won conversion rate
  • Closed won customers
  • New customer conversion rate
  • New customers
  • New customer ARR
  • Expansion ARR
  • Reactivation ARR
  • Churned ARR
  • Contraction ARR
  • Total ARR
  • Churn rate

FAQs

What are report templates, and why are they valuable for tech partner programs?

Report templates provide a standardized framework for analyzing and presenting partner program performance, saving time and improving clarity.

How do templates improve collaboration?

Standardized reporting makes it easier to share insights and align with stakeholders on program goals.

What should a strong tech partner report include?

Key metrics like co-sell revenue, pipeline contributions, partner ROI, and lead generation impact should be included.

Can templates be customized for different stakeholders?

Yes, templates can be tailored for executives, operational teams, or partner managers based on reporting needs.

How do report templates support better decision-making?

By organizing data clearly, templates highlight trends and areas for improvement, guiding better strategies.