Standardize Success Tracking for Tech Partners with Measurement Templates
Help tech partner program teams maintain consistent measurement practices to improve campaign outcomes.
How Tech Partner Program Marketers Can Get Started with Measurement Templates
Define your growth formula
Integrate measurement templates with attribution tools to link partner activity with broader marketing outcomes.
Set up end-to-end marketing attribution
Integrate measurement templates with attribution tools to link partner activity with broader marketing outcomes.
Choose the right tool
Select a measurement platform with customizable templates tailored for tech partner metrics.
Use dashboards to quickly assess performance and make data-driven adjustments
Monitor measurement data in dashboards to identify high-performing partners and optimize strategies.
Optimize based on insights
Regularly refine templates to ensure they align with evolving goals and provide actionable insights.
Bring metrics from your entire tech partner marketing funnel, into one place.
Metrics for tech partner program marketers
Tech partner marketing metrics evaluate how effectively co-marketing campaigns with technology partners drive engagement, leads, and mutual value.
Dimensions for tech partner program marketers
Dimensions segment your tech partner data to identify which products, campaigns, or integrations resonate most with shared audiences.
Flexible and fast integration options
One-click connectors
Warehouse-native
Bring your full-funnel metrics into one place
Dimensions
- Traffic source
- Channel
- Campaign
- Landing page
- UTMs
- Country
- City
- User segments
Metrics
- New visitors
- Sign up conversion rate
- Sign ups
- Leads
- Lead to MQL conversion rate
- MQLs
- MQL to SQL conversion rate
- SQLs
- SQL to opportunity conversion rate
- Opportunities
- Opportunity to closed won conversion rate
- Closed won customers
- New customer conversion rate
- New customers
- New customer ARR
- Expansion ARR
- Reactivation ARR
- Churned ARR
- Contraction ARR
- Total ARR
- Churn rate
FAQs
What are measurement templates, and why are they valuable for tech partner programs?
Measurement templates provide a structured way to track partner contributions consistently and effectively.
How do measurement templates improve efficiency?
Pre-designed templates save time by simplifying the process of evaluating and presenting partner performance data.
Can templates handle complex partner ecosystems?
Yes, templates consolidate data from multiple partners, offering a comprehensive view of the program's impact.
What metrics should a strong measurement template include?
Metrics like co-sell revenue, deal velocity, partner ROI, and customer retention rates are essential.
How do measurement templates support program scalability?
Templates streamline data tracking, enabling teams to manage larger partner ecosystems without added complexity.