Streamline Your Tech Partner Program with Automation
Free up time for tech partner program teams to focus on strategic growth by automating repetitive marketing tasks.
How Tech Partner Program Marketers Can Get Started with Automation
Define your growth formula
Connect automation tools with attribution systems to track partner activities and measure program impact.
Set up end-to-end marketing attribution
Connect automation tools with attribution systems to track partner activities and measure program impact.
Choose the right tool
Use an automation platform tailored for tech partnerships, offering workflow customization and seamless integrations.
Use dashboards to quickly assess performance and make data-driven adjustments
Monitor automated processes in dashboards to identify trends and optimize workflows.
Optimize based on insights
Regularly analyze automation data to refine processes and scale the program efficiently.
Bring metrics from your entire tech partner marketing funnel, into one place.
Metrics for tech partner program marketers
Tech partner marketing metrics evaluate how effectively co-marketing campaigns with technology partners drive engagement, leads, and mutual value.
Dimensions for tech partner program marketers
Dimensions segment your tech partner data to identify which products, campaigns, or integrations resonate most with shared audiences.
Flexible and fast integration options
One-click connectors
Warehouse-native
Bring your full-funnel metrics into one place
Dimensions
- Traffic source
- Channel
- Campaign
- Landing page
- UTMs
- Country
- City
- User segments
Metrics
- New visitors
- Sign up conversion rate
- Sign ups
- Leads
- Lead to MQL conversion rate
- MQLs
- MQL to SQL conversion rate
- SQLs
- SQL to opportunity conversion rate
- Opportunities
- Opportunity to closed won conversion rate
- Closed won customers
- New customer conversion rate
- New customers
- New customer ARR
- Expansion ARR
- Reactivation ARR
- Churned ARR
- Contraction ARR
- Total ARR
- Churn rate
FAQs
How does automation benefit tech partner programs?
Automation simplifies tasks like onboarding, lead tracking, and joint reporting, saving time and enhancing efficiency.
What tasks can be automated in tech partner programs?
Tasks like co-marketing workflows, revenue sharing calculations, and partner communication can be automated.
Can automation improve scalability?
Yes, automation enables teams to manage growing partner ecosystems without increasing manual workloads.
How does automation improve partner relationships?
Automation ensures timely communication, streamlined workflows, and accurate tracking, enhancing partner satisfaction.
What features should teams look for in automation tools?
Features like workflow customization, data integrations, and real-time performance tracking are essential.