Attribute Success Across Your Tech Partner Program
Enable tech partner program teams to identify the most effective channels, ensuring budget is allocated for maximum impact.
How Tech Partner Program Marketers Can Get Started with Attribution
Define your growth formula
Integrate attribution tools with partner platforms to track contributions across the customer journey.
Set up end-to-end marketing attribution
Integrate attribution tools with partner platforms to track contributions across the customer journey.
Choose the right tool
Select an attribution platform designed for tech partnerships, offering features like multi-touch tracking and revenue attribution.
Use dashboards to quickly assess performance and make data-driven adjustments
Monitor partner contributions in dashboards to evaluate impact and refine strategies.
Optimize based on insights
Use attribution data to focus on high-performing partners and improve underperforming initiatives.
Bring metrics from your entire tech partner marketing funnel, into one place.
Metrics for tech partner program marketers
Tech partner marketing metrics evaluate how effectively co-marketing campaigns with technology partners drive engagement, leads, and mutual value.
Dimensions for tech partner program marketers
Dimensions segment your tech partner data to identify which products, campaigns, or integrations resonate most with shared audiences.
Flexible and fast integration options
One-click connectors
Warehouse-native
Bring your full-funnel metrics into one place
Dimensions
- Traffic source
- Channel
- Campaign
- Landing page
- UTMs
- Country
- City
- User segments
Metrics
- New visitors
- Sign up conversion rate
- Sign ups
- Leads
- Lead to MQL conversion rate
- MQLs
- MQL to SQL conversion rate
- SQLs
- SQL to opportunity conversion rate
- Opportunities
- Opportunity to closed won conversion rate
- Closed won customers
- New customer conversion rate
- New customers
- New customer ARR
- Expansion ARR
- Reactivation ARR
- Churned ARR
- Contraction ARR
- Total ARR
- Churn rate
FAQs
What is tech partner program attribution, and why is it important?
Attribution tracks how tech partnerships contribute to revenue and customer success, offering insights into program ROI.
How does attribution improve program strategy?
By identifying the most impactful partnerships, attribution helps teams focus resources on areas with the greatest return.
Can attribution help measure co-marketing efforts?
Yes, attribution tracks the effectiveness of joint campaigns, showing which initiatives drive results.
How does attribution integrate with broader marketing efforts?
Attribution connects partner activities with company-wide goals, providing a unified performance view.
What are common challenges with tech partner attribution?
Challenges include tracking multi-touch engagements and integrating data, which advanced attribution tools address.