Unlock Key Insights for Your Tech Partner Program with Analytics
Empower tech partner program teams to gain actionable insights that boost campaign performance and drive growth.
How Tech Partner Program Marketers Can Get Started with Analytics
Define your growth formula
Integrate analytics tools with partner systems to measure contributions across the customer lifecycle.
Set up end-to-end marketing attribution
Integrate analytics tools with partner systems to measure contributions across the customer lifecycle.
Choose the right tool
Use an analytics platform tailored to tech partner programs, offering integration and performance tracking features.
Use dashboards to quickly assess performance and make data-driven adjustments
Create dashboards to visualize key metrics, such as integration success and partner-generated revenue.
Optimize based on insights
Regularly review analytics data to refine strategies, focusing on top-performing partners and identifying areas for improvement.
Bring metrics from your entire tech partner marketing funnel, into one place.
Metrics for tech partner program marketers
Tech partner marketing metrics evaluate how effectively co-marketing campaigns with technology partners drive engagement, leads, and mutual value.
Dimensions for tech partner program marketers
Dimensions segment your tech partner data to identify which products, campaigns, or integrations resonate most with shared audiences.
Flexible and fast integration options
One-click connectors
Warehouse-native
Bring your full-funnel metrics into one place
Dimensions
- Traffic source
- Channel
- Campaign
- Landing page
- UTMs
- Country
- City
- User segments
Metrics
- New visitors
- Sign up conversion rate
- Sign ups
- Leads
- Lead to MQL conversion rate
- MQLs
- MQL to SQL conversion rate
- SQLs
- SQL to opportunity conversion rate
- Opportunities
- Opportunity to closed won conversion rate
- Closed won customers
- New customer conversion rate
- New customers
- New customer ARR
- Expansion ARR
- Reactivation ARR
- Churned ARR
- Contraction ARR
- Total ARR
- Churn rate
FAQs
Why are analytics critical for tech partner programs?
Analytics provide actionable insights into partner contributions, helping teams refine strategies and drive better outcomes.
What metrics should tech partner program marketers track?
Metrics like co-sell revenue, product integrations, lead quality, and customer retention rates are key.
How can analytics improve partner ROI?
Analytics identify high-performing partnerships, enabling teams to scale success and reallocate resources effectively.
Can analytics support long-term program growth?
Yes, analytics reveal trends over time, providing a foundation for sustainable program strategies.
How do analytics drive better decision-making?
By centralizing data and highlighting performance metrics, analytics enable teams to make data-driven decisions.