Streamline Your Solution Partner Program with Automation
Free up time for solution partner program teams to focus on strategic growth by automating repetitive marketing tasks.
How Solution Partner Program Marketers Can Get Started with Automation
Define your growth formula
Integrate automation tools with attribution systems to track automated workflows’ impact on program outcomes.
Set up end-to-end marketing attribution
Integrate automation tools with attribution systems to track automated workflows’ impact on program outcomes.
Choose the right tool
Use an automation platform tailored to solution partner programs, offering customizable workflows and seamless integrations.
Use dashboards to quickly assess performance and make data-driven adjustments
Monitor automated workflows in dashboards to identify opportunities for process optimization.
Optimize based on insights
Regularly review automation data to refine workflows, improve partner engagement, and scale program operations effectively.
Bring metrics from your entire solution partner marketing funnel, into one place.
Metrics for solution partner program marketers
Solution partner program marketing metrics measure the success of your program by tracking co-sell revenue, customer acquisition, and partner-driven leads.
Dimensions for solution partner program marketers
Dimensions segment your solution partner data to identify which partners, solutions, or campaigns drive the most value and growth opportunities.
Flexible and fast integration options
One-click connectors
Warehouse-native
Bring your full-funnel metrics into one place
Dimensions
- Traffic source
- Channel
- Campaign
- Landing page
- UTMs
- Country
- City
- User segments
Metrics
- New visitors
- Sign up conversion rate
- Sign ups
- Leads
- Lead to MQL conversion rate
- MQLs
- MQL to SQL conversion rate
- SQLs
- SQL to opportunity conversion rate
- Opportunities
- Opportunity to closed won conversion rate
- Closed won customers
- New customer conversion rate
- New customers
- New customer ARR
- Expansion ARR
- Reactivation ARR
- Churned ARR
- Contraction ARR
- Total ARR
- Churn rate
FAQs
How does automation benefit solution partner programs?
Automation simplifies tasks like partner onboarding, lead tracking, and reporting, saving time and improving program efficiency.
What tasks can be automated in solution partner programs?
Common tasks include deal registration, co-sell management, and incentive tracking.
Can automation improve scalability?
Yes, automation allows teams to manage a growing number of partners without increasing manual workloads.
How does automation enhance partner relationships?
Automation ensures timely communication and accurate tracking, fostering stronger partner engagement.
What features should teams look for in automation tools?
Features like workflow customization, partner communication, and real-time reporting are essential.