Attribute Success to Your Solution Partners with Precision
Enable solution partner program teams to identify the most effective channels, ensuring budget is allocated for maximum impact.
How Solution Partner Program Marketers Can Get Started with Attribution
Define your growth formula
Integrate attribution tools with partner systems to track contributions across the customer journey.
Set up end-to-end marketing attribution
Integrate attribution tools with partner systems to track contributions across the customer journey.
Choose the right tool
Select an attribution platform designed for solution partner programs, offering features like multi-touch tracking and co-sell attribution.
Use dashboards to quickly assess performance and make data-driven adjustments
Monitor partner contributions in real-time dashboards to evaluate program impact and refine strategies.
Optimize based on insights
Use attribution data to focus on high-performing partners and improve strategies for those underperforming.
Bring metrics from your entire solution partner marketing funnel, into one place.
Metrics for solution partner program marketers
Solution partner program marketing metrics measure the success of your program by tracking co-sell revenue, customer acquisition, and partner-driven leads.
Dimensions for solution partner program marketers
Dimensions segment your solution partner data to identify which partners, solutions, or campaigns drive the most value and growth opportunities.
Flexible and fast integration options
One-click connectors
Warehouse-native
Bring your full-funnel metrics into one place
Dimensions
- Traffic source
- Channel
- Campaign
- Landing page
- UTMs
- Country
- City
- User segments
Metrics
- New visitors
- Sign up conversion rate
- Sign ups
- Leads
- Lead to MQL conversion rate
- MQLs
- MQL to SQL conversion rate
- SQLs
- SQL to opportunity conversion rate
- Opportunities
- Opportunity to closed won conversion rate
- Closed won customers
- New customer conversion rate
- New customers
- New customer ARR
- Expansion ARR
- Reactivation ARR
- Churned ARR
- Contraction ARR
- Total ARR
- Churn rate
FAQs
What is solution partner attribution, and why is it important?
Attribution tracks partner contributions to revenue and customer success, offering clear insights into program effectiveness.
How does attribution improve resource allocation?
By identifying high-impact partners and campaigns, attribution ensures resources are invested in the most effective areas.
Can attribution integrate with co-marketing efforts?
Yes, attribution tracks the impact of joint campaigns, providing a full view of partner contributions.
How does attribution support long-term program success?
Attribution reveals trends and performance metrics over time, helping teams build sustainable strategies.
What challenges do teams face with solution partner attribution?
Common challenges include multi-touch tracking and data integration, which advanced attribution tools address effectively.