Unlock Actionable Insights for Your Solution Partner Program with Analytics
Empower solution partner program teams to gain actionable insights that boost campaign performance and drive growth.
How Solution Partner Program Marketers Can Get Started with Analytics
Define your growth formula
Connect analytics tools with partner platforms to measure contributions throughout the customer journey.
Set up end-to-end marketing attribution
Connect analytics tools with partner platforms to measure contributions throughout the customer journey.
Choose the right tool
Use an analytics platform tailored for solution partners, offering features like co-sell revenue tracking and lead attribution.
Use dashboards to quickly assess performance and make data-driven adjustments
Create dashboards showcasing key metrics, enabling teams to optimize strategies in real-time.
Optimize based on insights
Regularly analyze data to refine strategies, focusing on successful partners and identifying areas for improvement.
Bring metrics from your entire solution partner marketing funnel, into one place.
Metrics for solution partner program marketers
Solution partner program marketing metrics measure the success of your program by tracking co-sell revenue, customer acquisition, and partner-driven leads.
Dimensions for solution partner program marketers
Dimensions segment your solution partner data to identify which partners, solutions, or campaigns drive the most value and growth opportunities.
Flexible and fast integration options
One-click connectors
Warehouse-native
Bring your full-funnel metrics into one place
Dimensions
- Traffic source
- Channel
- Campaign
- Landing page
- UTMs
- Country
- City
- User segments
Metrics
- New visitors
- Sign up conversion rate
- Sign ups
- Leads
- Lead to MQL conversion rate
- MQLs
- MQL to SQL conversion rate
- SQLs
- SQL to opportunity conversion rate
- Opportunities
- Opportunity to closed won conversion rate
- Closed won customers
- New customer conversion rate
- New customers
- New customer ARR
- Expansion ARR
- Reactivation ARR
- Churned ARR
- Contraction ARR
- Total ARR
- Churn rate
FAQs
Why is analytics critical for solution partner programs?
Analytics provide a data-driven foundation to measure partner contributions, optimize strategies, and achieve better program outcomes.
What metrics should solution partner marketers track?
Key metrics include co-sell revenue, lead quality, partner engagement, and customer satisfaction.
How does analytics improve partner ROI?
Analytics identify high-performing partners and initiatives, enabling resource optimization for greater returns.
Can analytics reveal opportunities for growth?
Yes, analytics highlight trends and untapped areas, helping teams identify opportunities for program expansion.
How do analytics support program scalability?
By centralizing data and automating insights, analytics enable teams to scale their partner ecosystem efficiently.