Unlock Actionable Insights for Your SEO Marketing Strategy with Analytics
Empower SEO marketing teams teams to gain actionable insights that boost campaign performance and drive growth.
How SEO Marketers Can Get Started with Analytics
Define your growth formula
Connect your analytics tools to attribution systems to track how organic traffic contributes to downstream conversions.
Set up end-to-end marketing attribution
Connect your analytics tools to attribution systems to track how organic traffic contributes to downstream conversions.
Choose the right tool
Use an SEO analytics platform that integrates with your website data, offering real-time insights and actionable recommendations.
Use dashboards to quickly assess performance and make data-driven adjustments
Create dashboards that display key metrics, such as keyword rankings and organic traffic trends, for quick performance evaluations.
Optimize based on insights
Regularly review analytics to spot trends and refine your SEO strategies, focusing on high-impact keywords and pages.
Bring metrics from your entire SEO funnel, into one place.
Metrics for SEO marketers
SEO marketing metrics track how effectively your website ranks and performs in search engines, driving organic traffic, visibility, and conversions.
Dimensions for SEO marketers
Dimensions segment your SEO performance data to identify which keywords, pages, or geographic regions are contributing most to your search success.
Flexible and fast integration options
One-click connectors
Warehouse-native
Bring your full-funnel metrics into one place
Dimensions
- Traffic source
- Channel
- Campaign
- Landing page
- UTMs
- Country
- City
- User segments
Metrics
- New visitors
- Sign up conversion rate
- Sign ups
- Leads
- Lead to MQL conversion rate
- MQLs
- MQL to SQL conversion rate
- SQLs
- SQL to opportunity conversion rate
- Opportunities
- Opportunity to closed won conversion rate
- Closed won customers
- New customer conversion rate
- New customers
- New customer ARR
- Expansion ARR
- Reactivation ARR
- Churned ARR
- Contraction ARR
- Total ARR
- Churn rate
FAQs
Why is analytics important for SEO marketing teams?
Analytics reveals how your SEO efforts drive traffic, engagement, and conversions, enabling teams to measure impact and optimize strategies.
What are the key metrics SEO marketers should track?
Focus on metrics like organic traffic, keyword rankings, click-through rates, and bounce rates to gauge SEO performance.
How can analytics help improve organic search performance?
By identifying trends and opportunities, analytics helps refine strategies, improve rankings, and boost organic visibility.
Can analytics uncover content optimization opportunities?
Yes, analytics highlights high-performing pages and areas where content can be optimized for better results.
How do analytics support long-term SEO strategies?
Analytics provides a data-driven foundation for tracking progress, adjusting tactics, and aligning SEO efforts with business goals.