Speed Up Reporting For Your Performance Marketing Team With Custom Measurement Templates
Help your performance marketing team maintain consistent measurement practices to improve campaign outcomes.
How To Make The Most Of Performance Marketing Measurement Templates
Define your growth formula
Integrate your measurement templates with an attribution tool to track how campaigns contribute to overall performance. This ensures data consistency and accuracy.
Set up end-to-end marketing attribution
Integrate your measurement templates with an attribution tool to track how campaigns contribute to overall performance. This ensures data consistency and accuracy.
Choose the right tool
Select a measurement platform that allows for customizable templates and integrates seamlessly with your analytics and reporting tools.
Use dashboards to quickly assess performance and make data-driven adjustments
Leverage your measurement templates within dashboards to evaluate campaigns in real time, identifying areas that need improvement or additional investment.
Optimize based on insights
Regularly review the data captured in your measurement templates to refine campaigns, reallocating resources to the highest-performing strategies.
Bring metrics from your entire performance marketing funnel, into one place.
Metrics for performance marketers
Performance marketing metrics measure the ROI of your campaigns by tracking key outcomes like clicks, conversions, and revenue against ad spend.
Dimensions for performance marketers
Dimensions segment your performance data to uncover which audiences, platforms, or ad creatives drive the best results for your campaigns.
Flexible and fast integration options
One-click connectors
Warehouse-native
Bring your full-funnel metrics into one place
Dimensions
- Traffic source
- Channel
- Campaign
- Landing page
- UTMs
- Country
- City
- User segments
Metrics
- New visitors
- Sign up conversion rate
- Sign ups
- Leads
- Lead to MQL conversion rate
- MQLs
- MQL to SQL conversion rate
- SQLs
- SQL to opportunity conversion rate
- Opportunities
- Opportunity to closed won conversion rate
- Closed won customers
- New customer conversion rate
- New customers
- New customer ARR
- Expansion ARR
- Reactivation ARR
- Churned ARR
- Contraction ARR
- Total ARR
- Churn rate
FAQs
What are measurement templates, and why are they valuable?
Measurement templates provide a consistent framework to evaluate campaign performance, ensuring your team tracks the right metrics.
How do measurement templates improve efficiency?
By standardizing the measurement process, templates save time and reduce the chance of errors when evaluating campaigns.
Can measurement templates support cross-channel analysis?
Yes, measurement templates can consolidate data across multiple channels, offering a holistic view of your campaign performance.
How do templates help teams stay aligned?
Templates provide a unified structure for reporting, ensuring all team members use the same metrics and methodologies to evaluate success.
What should a good measurement template include?
It should include KPIs aligned with your goals, benchmarks for comparison, and actionable insights to guide campaign optimization.