Streamline Performance Marketing Processes With Automation
Free up time for your performance marketing team to focus on strategic growth by automating repetitive marketing tasks.
How To Get Started With Performance Marketing Automation
Define your growth formula
Link your automation tools to an attribution platform to track the full customer journey and understand how each touchpoint impacts conversions. This allows you to automate decisions—like increasing bids or reallocating spend—based on real-time attribution data. Roadway’s attribution tools make this process seamless and accurate.
Set up end-to-end marketing attribution
Link your automation tools to an attribution platform to track the full customer journey and understand how each touchpoint impacts conversions. This allows you to automate decisions—like increasing bids or reallocating spend—based on real-time attribution data. Roadway’s attribution tools make this process seamless and accurate.
Choose the right tool
Look for an automation platform that complements your growth formula and integrates seamlessly with your existing tech stack. Features like real-time bid adjustments and rule-based triggers can help ensure your campaigns remain aligned with your goals.
Use dashboards to quickly assess performance and make data-driven adjustments
Create dashboards that visualize both automated actions and campaign outcomes. For example, track how automation has impacted ROAS, CPA, or other KPIs in real time, and make data-driven changes to optimize performance.
Optimize based on insights
Regularly review performance reports to assess how automation is driving growth against your formula. Identify trends and opportunities, such as reallocating budget to high-performing channels or adjusting automation rules for better results.
Bring metrics from your entire performance marketing funnel, into one place.
Metrics for performance marketers
Performance marketing metrics measure the ROI of your campaigns by tracking key outcomes like clicks, conversions, and revenue against ad spend.
Dimensions for performance marketers
Dimensions segment your performance data to uncover which audiences, platforms, or ad creatives drive the best results for your campaigns.
Flexible and fast integration options
One-click connectors
Warehouse-native
Bring your full-funnel metrics into one place
Dimensions
- Traffic source
- Channel
- Campaign
- Landing page
- UTMs
- Country
- City
- User segments
Metrics
- New visitors
- Sign up conversion rate
- Sign ups
- Leads
- Lead to MQL conversion rate
- MQLs
- MQL to SQL conversion rate
- SQLs
- SQL to opportunity conversion rate
- Opportunities
- Opportunity to closed won conversion rate
- Closed won customers
- New customer conversion rate
- New customers
- New customer ARR
- Expansion ARR
- Reactivation ARR
- Churned ARR
- Contraction ARR
- Total ARR
- Churn rate
FAQs
How does automation save time for performance marketing teams?
Automation handles repetitive tasks like bid adjustments and audience targeting, freeing up time for strategic work.
Can automation improve ROI for perfomance marketing teams?
Yes, automation optimizes campaign performance in real time, ensuring your budget delivers maximum returns.
How does automation affect campaign scalability?
Automation allows you to manage multiple campaigns simultaneously, making it easier to scale your efforts without adding resources.
What types of tasks can be automated in performance marketing?
Common tasks include ad bidding, segmentation, reporting, and performance monitoring.
What’s the biggest benefit of automation for performance marketers?
Automation reduces human error, improves efficiency, and ensures consistency across campaigns, which leads to better outcomes.