Standardize Success Tracking with Partner Measurement Templates
Help your partner marketing team maintain consistent measurement practices to improve campaign outcomes.
How Partner Marketers Can Get Started with Measurement Templates
Define your growth formula
Integrate measurement templates with attribution systems to connect partner activity with overall outcomes.
Set up end-to-end marketing attribution
Integrate measurement templates with attribution systems to connect partner activity with overall outcomes.
Choose the right tool
Use a measurement platform with customizable templates designed for partner program metrics, ensuring clarity and flexibility.
Use dashboards to quickly assess performance and make data-driven adjustments
Monitor measurement data in real-time dashboards to identify high-performing partners and opportunities for growth.
Optimize based on insights
Regularly review template data to refine strategies, focusing on impactful partners and improving weaker areas.
Bring metrics from your entire partner marketing funnel, into one place.
Metrics for partner marketers
Partner marketing metrics assess the success of collaborations by tracking contributions to leads, revenue, and overall brand impact through your partners.
Dimensions for partner marketers
Dimensions segment your partner data to identify which partnerships, campaigns, or partner tiers deliver the most value and growth opportunities.
Flexible and fast integration options
One-click connectors
Warehouse-native
Bring your full-funnel metrics into one place
Dimensions
- Traffic source
- Channel
- Campaign
- Landing page
- UTMs
- Country
- City
- User segments
Metrics
- New visitors
- Sign up conversion rate
- Sign ups
- Leads
- Lead to MQL conversion rate
- MQLs
- MQL to SQL conversion rate
- SQLs
- SQL to opportunity conversion rate
- Opportunities
- Opportunity to closed won conversion rate
- Closed won customers
- New customer conversion rate
- New customers
- New customer ARR
- Expansion ARR
- Reactivation ARR
- Churned ARR
- Contraction ARR
- Total ARR
- Churn rate
FAQs
What are measurement templates, and why are they valuable for partner marketers?
Measurement templates provide a structured framework for evaluating partner performance, ensuring consistent tracking.
How do measurement templates improve efficiency?
By offering pre-designed frameworks, templates save time and simplify data analysis across partner programs.
Can templates support multi-partner programs?
Yes, templates consolidate data from multiple partners, offering a comprehensive view of program impact.
How do templates support better decision-making?
Templates highlight trends and performance metrics, helping teams optimize strategies and improve ROI.
What should a strong partner measurement template include?
Key metrics such as deal registrations, revenue contribution, partner ROI, and lead quality should be included to track success.