Scale Your Partner Marketing Efforts with Automation
Free up time for your partner marketing team to focus on strategic growth by automating repetitive marketing tasks.
How To Get Started With Partner Marketing Automation
Define your growth formula
Integrate automation tools with attribution systems to measure the impact of automated workflows on partner contributions.
Set up end-to-end marketing attribution
Integrate automation tools with attribution systems to measure the impact of automated workflows on partner contributions.
Choose the right tool
Select an automation platform tailored to partner marketing, with features like partner onboarding, reporting, and lead distribution.
Use dashboards to quickly assess performance and make data-driven adjustments
Monitor automated workflows and partner metrics in real-time dashboards to identify opportunities for improvement.
Optimize based on insights
Use automation data to refine processes and enhance partner engagement, ensuring programs scale efficiently.
Bring metrics from your entire partner marketing funnel, into one place.
Metrics for partner marketers
Partner marketing metrics assess the success of collaborations by tracking contributions to leads, revenue, and overall brand impact through your partners.
Dimensions for partner marketers
Dimensions segment your partner data to identify which partnerships, campaigns, or partner tiers deliver the most value and growth opportunities.
Flexible and fast integration options
One-click connectors
Warehouse-native
Bring your full-funnel metrics into one place
Dimensions
- Traffic source
- Channel
- Campaign
- Landing page
- UTMs
- Country
- City
- User segments
Metrics
- New visitors
- Sign up conversion rate
- Sign ups
- Leads
- Lead to MQL conversion rate
- MQLs
- MQL to SQL conversion rate
- SQLs
- SQL to opportunity conversion rate
- Opportunities
- Opportunity to closed won conversion rate
- Closed won customers
- New customer conversion rate
- New customers
- New customer ARR
- Expansion ARR
- Reactivation ARR
- Churned ARR
- Contraction ARR
- Total ARR
- Churn rate
FAQs
How does automation benefit partner marketing teams?
Automation simplifies tasks like partner onboarding, reporting, and performance tracking, saving time and improving efficiency.
What tasks can be automated in partner marketing?
Tasks like deal registration, lead distribution, and partner communication can be automated to streamline workflows.
Can automation improve partner relationships?
Yes, automation ensures timely communication, accurate reporting, and efficient operations, enhancing partner satisfaction.
How does automation improve scalability?
Automation allows teams to manage a growing number of partners without increasing manual workloads.
What should teams consider when adopting automation for partner marketing?
Choose tools that integrate with your partner platforms and offer features like lead tracking, reporting automation, and resource distribution.