Attribute Success Across Your Partner Marketing Ecosystem
Enable your partner marketing team to identify the most effective channels, ensuring budget is allocated for maximum impact.
How Partner Marketers Can Get Started with Attribution
Define your growth formula
Integrate partner platforms with attribution tools to track contributions and align metrics with overall goals.
Set up end-to-end marketing attribution
Integrate partner platforms with attribution tools to track contributions and align metrics with overall goals.
Choose the right tool
Use an attribution platform tailored for partner marketing, offering features like multi-touch tracking and revenue attribution.
Use dashboards to quickly assess performance and make data-driven adjustments
Monitor attribution insights in real-time dashboards to evaluate partner effectiveness and optimize efforts.
Optimize based on insights
Use attribution data to reward high-performing partners and refine strategies for those underperforming.
Bring metrics from your entire partner marketing funnel, into one place.
Metrics for partner marketers
Partner marketing metrics assess the success of collaborations by tracking contributions to leads, revenue, and overall brand impact through your partners.
Dimensions for partner marketers
Dimensions segment your partner data to identify which partnerships, campaigns, or partner tiers deliver the most value and growth opportunities.
Flexible and fast integration options
One-click connectors
Warehouse-native
Bring your full-funnel metrics into one place
Dimensions
- Traffic source
- Channel
- Campaign
- Landing page
- UTMs
- Country
- City
- User segments
Metrics
- New visitors
- Sign up conversion rate
- Sign ups
- Leads
- Lead to MQL conversion rate
- MQLs
- MQL to SQL conversion rate
- SQLs
- SQL to opportunity conversion rate
- Opportunities
- Opportunity to closed won conversion rate
- Closed won customers
- New customer conversion rate
- New customers
- New customer ARR
- Expansion ARR
- Reactivation ARR
- Churned ARR
- Contraction ARR
- Total ARR
- Churn rate
FAQs
What is partner marketing attribution, and why is it important?
Attribution tracks partner contributions to revenue, helping teams evaluate program effectiveness and improve ROI.
How does attribution improve decision-making?
Attribution shows which partners and campaigns drive results, allowing teams to allocate resources more effectively.
Can attribution support multi-partner strategies?
Yes, it consolidates data from multiple partners, providing a holistic view of program performance.
How does attribution integrate with broader marketing efforts?
Attribution links partner activity with overarching campaigns, enabling a unified view of contributions.
What are common challenges with partner marketing attribution?
Challenges include multi-touch tracking and data integration, which advanced attribution tools can simplify.