Unlock Data Insights for Better Partner Marketing Performance
Empower your partner marketing team to gain actionable insights that boost campaign performance and drive growth.
How Partner Marketers Can Get Started with Analytics
Define your growth formula
Integrate analytics tools with partner tracking platforms to measure contributions across the customer journey.
Set up end-to-end marketing attribution
Integrate analytics tools with partner tracking platforms to measure contributions across the customer journey.
Choose the right tool
Select an analytics platform designed for partner marketing, with features like revenue tracking and ROI reporting.
Use dashboards to quickly assess performance and make data-driven adjustments
Create dashboards showing key partner metrics, enabling quick identification of trends and areas for improvement.
Optimize based on insights
Use analytics data to focus on high-performing partners and refine strategies for underperforming ones.
Bring metrics from your entire partner marketing funnel, into one place.
Metrics for partner marketers
Partner marketing metrics assess the success of collaborations by tracking contributions to leads, revenue, and overall brand impact through your partners.
Dimensions for partner marketers
Dimensions segment your partner data to identify which partnerships, campaigns, or partner tiers deliver the most value and growth opportunities.
Flexible and fast integration options
One-click connectors
Warehouse-native
Bring your full-funnel metrics into one place
Dimensions
- Traffic source
- Channel
- Campaign
- Landing page
- UTMs
- Country
- City
- User segments
Metrics
- New visitors
- Sign up conversion rate
- Sign ups
- Leads
- Lead to MQL conversion rate
- MQLs
- MQL to SQL conversion rate
- SQLs
- SQL to opportunity conversion rate
- Opportunities
- Opportunity to closed won conversion rate
- Closed won customers
- New customer conversion rate
- New customers
- New customer ARR
- Expansion ARR
- Reactivation ARR
- Churned ARR
- Contraction ARR
- Total ARR
- Churn rate
FAQs
Why are analytics critical for partner marketing teams?
Analytics provide insights into partner performance, helping teams identify successful strategies and areas for improvement.
What metrics should partner marketers focus on?
Key metrics include partner ROI, deal registration rates, lead quality, and revenue generated through partners.
How can analytics improve partner marketing ROI?
By analyzing performance, teams can optimize resource allocation and scale effective strategies for better returns.
Can analytics help identify underperforming partners?
Yes, analytics pinpoint partners who may need additional support or adjustments to improve their contributions.
How do analytics support long-term partner strategies?
Analytics offer data-driven insights that guide decision-making, helping teams build sustainable and scalable programs.