Streamline Your Influencer Campaigns with Automation

Free up time for influencer marketing teams to focus on strategic growth by automating repetitive marketing tasks.

You're in—expect an email shortly.

How Influencer Marketers Can Get Started with Automation

1

Define your growth formula

Integrate automation tools with attribution systems to measure the impact of influencer campaigns on conversions.

2

Set up end-to-end marketing attribution

Integrate automation tools with attribution systems to measure the impact of influencer campaigns on conversions.

3

Choose the right tool

Select an automation platform tailored to influencer marketing, with features like influencer tracking, payment automation, and ROI analysis.

4

Use dashboards to quickly assess performance and make data-driven adjustments

Monitor automated workflows and campaign metrics in real-time dashboards to identify gaps or opportunities.

5

Optimize based on insights

Regularly analyze automation data to refine processes, ensuring campaigns are efficient and influencers are engaged.

Bring metrics from your entire influencer funnel, into one place.

Metrics for influencer marketers

Influencer marketing metrics measure the impact of influencer collaborations by tracking engagement, reach, conversions, and ROI from their content

Dimensions for influencer marketers

Dimensions segment your influencer data to identify which creators, platforms, or campaigns resonate most with your target audience and drive meaningful results.

Flexible and fast integration options

One-click connectors

Segment logoSalesforce logoMeta logoHubspot logoGoogle Ads logoStripe logoGoogle Analytics logo

Warehouse-native

Snowflake logoGoogle BigQuery logoAWS Redshift logo

Bring your full-funnel metrics into one place

Dimensions

  • Traffic source
  • Channel
  • Campaign
  • Landing page
  • UTMs
  • Country
  • City
  • User segments

Metrics

  • New visitors
  • Sign up conversion rate
  • Sign ups
  • Leads
  • Lead to MQL conversion rate
  • MQLs
  • MQL to SQL conversion rate
  • SQLs
  • SQL to opportunity conversion rate
  • Opportunities
  • Opportunity to closed won conversion rate
  • Closed won customers
  • New customer conversion rate
  • New customers
  • New customer ARR
  • Expansion ARR
  • Reactivation ARR
  • Churned ARR
  • Contraction ARR
  • Total ARR
  • Churn rate

FAQs

How does automation benefit influencer marketing teams?

Automation simplifies repetitive tasks like influencer onboarding, campaign tracking, and performance reporting, freeing up time for strategic work.

What tasks can be automated in influencer marketing?

Tasks like outreach, contract management, payment processing, and performance tracking can be automated.

Can automation improve influencer relationships?

Yes, automation ensures timely communication, accurate payments, and seamless workflows, building stronger partnerships.

How does automation improve scalability?

Automation enables teams to manage a larger pool of influencers without increasing manual workloads.

What should teams consider when adopting automation?

Choose tools that integrate with influencer platforms and offer features like campaign tracking, contract management, and ROI analysis.