Attribute Success to the Right Influencers with Precision
Enable influencer marketing teams to identify the most effective channels, ensuring budget is allocated for maximum impact.
How To Get Started With Influencer Marketing Attribution
Define your growth formula
Integrate attribution tools with influencer platforms to track conversions and measure ROI accurately.
Set up end-to-end marketing attribution
Integrate attribution tools with influencer platforms to track conversions and measure ROI accurately.
Choose the right tool
Select an attribution platform that supports influencer-specific tracking, offering insights into engagement and sales.
Use dashboards to quickly assess performance and make data-driven adjustments
Monitor attribution metrics in dashboards to evaluate influencer contributions and refine strategies.
Optimize based on insights
Use attribution insights to focus on high-performing influencers and adjust campaigns for better results.
Bring metrics from your entire influencer funnel, into one place.
Metrics for influencer marketers
Influencer marketing metrics measure the impact of influencer collaborations by tracking engagement, reach, conversions, and ROI from their content
Dimensions for influencer marketers
Dimensions segment your influencer data to identify which creators, platforms, or campaigns resonate most with your target audience and drive meaningful results.
Flexible and fast integration options
One-click connectors
Warehouse-native
Bring your full-funnel metrics into one place
Dimensions
- Traffic source
- Channel
- Campaign
- Landing page
- UTMs
- Country
- City
- User segments
Metrics
- New visitors
- Sign up conversion rate
- Sign ups
- Leads
- Lead to MQL conversion rate
- MQLs
- MQL to SQL conversion rate
- SQLs
- SQL to opportunity conversion rate
- Opportunities
- Opportunity to closed won conversion rate
- Closed won customers
- New customer conversion rate
- New customers
- New customer ARR
- Expansion ARR
- Reactivation ARR
- Churned ARR
- Contraction ARR
- Total ARR
- Churn rate
FAQs
What is influencer marketing attribution, and why is it important?
Attribution tracks which influencers contribute to conversions, providing clarity on performance and ROI.
How does attribution improve decision-making?
By identifying top-performing influencers, attribution helps teams focus resources on high-impact collaborations.
Can attribution help optimize influencer payouts?
Yes, attribution ensures payouts reflect actual performance, improving ROI and transparency.
How does attribution integrate with other marketing channels?
Attribution connects influencer performance with broader campaigns, providing a full picture of their contribution.
What challenges do teams face with influencer attribution?
Challenges include multi-channel tracking and ensuring accurate integration, which attribution tools address effectively.