Speed up your reporting for demand generation with custom measurement templates
Help your keep generation team maintain consistent measurement practices – improving the efficiency and outcomes of your campaigns.
How to get set up with measurement templates
Define your growth formula
Connect your measurement platform with your existing ad platforms, CRM, and analytics tools. End-to-end attribution saves time and ensures accuracy, so your measurement templates are always up-to-date. This helps you maintain consistency in your reporting.
Set up end-to-end marketing attribution
Connect your measurement platform with your existing ad platforms, CRM, and analytics tools. End-to-end attribution saves time and ensures accuracy, so your measurement templates are always up-to-date. This helps you maintain consistency in your reporting.
Choose the right tool
Choose a measurement template platform that aligns with your demand gen goals, and integrates well with your existing marketing stack. Look for a platform that is customizable so it meets your current and future needs.
Use dashboards to quickly assess performance and make data-driven adjustments
Make sure your measurement templates are actually giving you the data and metrics you need. This helps you respond faster to what’s working (or not) in your campaigns.
Optimize based on insights
Review your measurement templates regularly to spot trends and optimize campaigns. Use these insights to adjust your demand generation strategy, whether it’s doubling down on high-performing channels or reallocating spend.
Bring metrics from your entire demand generation marketing funnel, into one place.
Demand generation metrics
Demand generation measurement templates focus on tracking funnel performance metrics, helping teams align on goals and outcomes – these are commonly used metrics.
Dimensions for demand generation teams
Dimensions offer detailed views of performance data segmented by stage, geography, and source for improved decision-making.
Flexible and fast integration options
One-click connectors
Warehouse-native
Bring your full-funnel metrics into one place
Dimensions
- Traffic source
- Channel
- Campaign
- Landing page
- UTMs
- Country
- City
- User segments
Metrics
- New visitors
- Sign up conversion rate
- Sign ups
- Leads
- Lead to MQL conversion rate
- MQLs
- MQL to SQL conversion rate
- SQLs
- SQL to opportunity conversion rate
- Opportunities
- Opportunity to closed won conversion rate
- Closed won customers
- New customer conversion rate
- New customers
- New customer ARR
- Expansion ARR
- Reactivation ARR
- Churned ARR
- Contraction ARR
- Total ARR
- Churn rate
FAQs
How do measurement templates help demand generation teams track goals?
They provide a clear framework for defining and monitoring KPIs, helping teams stay focused on achieving key objectives.
Can measurement templates adapt to different campaign types?
Yes, templates can be customized to align with specific campaign goals, whether it’s lead generation or brand awareness.
Why are measurement templates important for demand generation reporting?
They ensure that data is captured and reported consistently, reducing errors and making insights more actionable.
How can measurement templates drive accountability within teams?
By clearly defining goals and metrics, templates make it easier to track progress and hold team members accountable for their contributions.
Do measurement templates help in identifying underperforming areas?
Yes, they highlight discrepancies in key metrics, allowing teams to quickly identify and address areas that need improvement.