Automate repetitive tasks to supercharge your demand generation team
Free up time for your demand generation team to focus on strategic growth by automating repetitive marketing tasks with Roadway.
How to get started with automation for demand generation
Define your growth formula
End-to-end marketing attribution is really useful for demand gen teams – once you've got it set up, you can automate your campaigns to be as high-yield as possible.
Set up end-to-end marketing attribution
End-to-end marketing attribution is really useful for demand gen teams – once you've got it set up, you can automate your campaigns to be as high-yield as possible.
Choose the right tool
Choose an automation tool that's right for your demand generation team. Make sure it's highly-customizable and integrates with your existing marketing stack.
Optimize based on insights
Use insights from your automation tool to refine your demand gen campaigns – double-down on high-performing campaigns, and reallocate budgets as you need to.
Bring metrics from your entire demand generation marketing funnel, into one place.
Demand generation metrics
Demand generation metrics focus on understanding which campaigns and channels drive the most leads.
Demand generation dimensions
Dimensions allow demand gen teams to analyze data by different properties.
Flexible and fast integration options
One-click connectors
Warehouse-native
Bring your full-funnel metrics into one place
Dimensions
- Traffic source
- Channel
- Campaign
- Landing page
- UTMs
- Country
- City
- User segments
Metrics
- New visitors
- Sign up conversion rate
- Sign ups
- Leads
- Lead to MQL conversion rate
- MQLs
- MQL to SQL conversion rate
- SQLs
- SQL to opportunity conversion rate
- Opportunities
- Opportunity to closed won conversion rate
- Closed won customers
- New customer conversion rate
- New customers
- New customer ARR
- Expansion ARR
- Reactivation ARR
- Churned ARR
- Contraction ARR
- Total ARR
- Churn rate
FAQs
How can automation help demand gen teams save time?
Automation eliminates repetitive tasks, freeing up time for strategic planning and campaign optimization.
Why is automation important for scaling demand generation efforts?
It helps teams to manage more campaigns and leads with fewer resources, ensuring consistent execution as demand generation efforts grow.
How does automation improve lead quality and nurturing?
Automation uses data-driven insights to segment audiences, personalize communications, and guide prospects through the funnel with tailored touchpoints.
Can automation improve campaign performance for demand gen teams?
Yes, by providing real-time data and optimization recommendations, automation helps teams make data-driven decisions and improve ROI.
How does automation enhance collaboration across teams?
Automation centralizes data and streamlines workflows, making it easier for demand gen, sales, and marketing teams to align on strategy and measure shared success.