Give your demand generation efforts a boost with an AI assistant
Help your demand generation team make data-driven decisions faster with our AI-powered insights and recommendations.
How to get started with an AI assistant for demand gen
Define your growth formula
Integrate the AI assistant with your existing marketing stack (like your CRM, email platform, etc.) so it can effectively track the performance of your demand generation campaigns.
Set up end-to-end marketing attribution
Integrate the AI assistant with your existing marketing stack (like your CRM, email platform, etc.) so it can effectively track the performance of your demand generation campaigns.
Choose the right tool
You want your AI assistant to feel like an extension of your team – something that speeds your team up, rather than slowing you down. Make sure you choose a customizable tool that integrates nicely with your existing marketing stack.
Optimize your demand generation campaigns based off insights from your AI assistant
Use your AI assistant’s proactive insights to iterate on your campaigns. Whether it's adjusting budget allocations, experimenting with new channels, or fine-tuning messaging, the AI assistant will guide your optimizations – ensuring you’re always focusing on high-impact activities and maximizing ROI.
Bring metrics from your entire demand generation marketing funnel, into one place.
Demand generation metrics
AI assistants empower demand generation teams by tracking and analyzing complex metrics, such as pipeline velocity and marketing-attributed revenue. They help surface actionable insights quickly and efficiently.
AI assistant dimensions for demand generation
AI assistants enhance demand generation teams' capabilities by breaking down data into dimensions such as audience type and lifecycle stage, optimizing outreach strategies.
Flexible and fast integration options
One-click connectors
Warehouse-native
Bring your full-funnel metrics into one place
Dimensions
- Traffic source
- Channel
- Campaign
- Landing page
- UTMs
- Country
- City
- User segments
Metrics
- New visitors
- Sign up conversion rate
- Sign ups
- Leads
- Lead to MQL conversion rate
- MQLs
- MQL to SQL conversion rate
- SQLs
- SQL to opportunity conversion rate
- Opportunities
- Opportunity to closed won conversion rate
- Closed won customers
- New customer conversion rate
- New customers
- New customer ARR
- Expansion ARR
- Reactivation ARR
- Churned ARR
- Contraction ARR
- Total ARR
- Churn rate
FAQs
How can AI assistants help demand generation teams find new growth opportunities?
AI assistants help demand generation teams uncover new growth opportunities by analyzing market trends, identifying untapped audience segments, and recommending high-performing strategies. They provide data-driven insights to personalize campaigns, optimize budgets, and focus on the most promising opportunities for growth.
Do AI assistants support lead scoring and prioritization?
Yes, AI assistants support lead scoring and prioritization by analyzing data such as engagement levels, demographic information, and behavioral patterns. This helps demand generation teams focus on high-quality leads with the greatest potential to convert.
How do AI assistants improve campaign ROI for demand generation?
By optimizing campaign targeting and suggesting budget reallocations in real time, AI assistants help ensure maximum returns on every dollar your demand gen team spends.
What types of insights can AI assistants provide for demand generation campaigns?
AI assistants can provide insights into audience behavior, campaign performance, and content effectiveness. They highlight trends, identify high-converting channels, and recommend strategies to improve engagement and ROI, helping demand generation teams make data-driven decisions faster.
How can AI assistants help demand generation teams save time?
AI assistants save demand generation teams time by automating repetitive tasks like data analysis, reporting, and lead segmentation. They provide quick insights and recommendations, enabling teams to focus on strategy and creative execution instead of manual processes.