Speed Up Reporting For Your Content Marketing Team With Custom Measurement Templates
Help your content marketing team maintain consistent measurement practices to improve campaign outcomes.
How To Make The Most Of Content Marketing Measurement templates
Define your growth formula
Connect your measurement templates with an attribution platform to track how content influences the customer journey and overall outcomes.
Set up end-to-end marketing attribution
Connect your measurement templates with an attribution platform to track how content influences the customer journey and overall outcomes.
Choose the right tool
Use a measurement platform that allows for customizable templates and integrates seamlessly with your content and analytics tools.
Use dashboards to quickly assess performance and make data-driven adjustments
Combine your measurement templates with real-time dashboards to monitor performance and make adjustments based on actionable data.
Optimize based on insights
Regularly review the data in your measurement templates to refine your content strategy, focusing on high-performing topics and improving weaker areas.
Bring metrics from your entire content marketing funnel, into one place.
Metrics for content marketers
Content marketing metrics measure how well your content resonates with your audience, driving engagement, traffic, and conversions to meet your marketing goals.
Dimensions for content marketers
Dimensions segment your content data to reveal which formats, topics, or channels best connect with your audience and drive meaningful results.
Flexible and fast integration options
One-click connectors
Warehouse-native
Bring your full-funnel metrics into one place
Dimensions
- Traffic source
- Channel
- Campaign
- Landing page
- UTMs
- Country
- City
- User segments
Metrics
- New visitors
- Sign up conversion rate
- Sign ups
- Leads
- Lead to MQL conversion rate
- MQLs
- MQL to SQL conversion rate
- SQLs
- SQL to opportunity conversion rate
- Opportunities
- Opportunity to closed won conversion rate
- Closed won customers
- New customer conversion rate
- New customers
- New customer ARR
- Expansion ARR
- Reactivation ARR
- Churned ARR
- Contraction ARR
- Total ARR
- Churn rate
FAQs
What are measurement templates, and why are they valuable for content marketers?
Measurement templates provide a standardized structure for evaluating content performance, ensuring teams focus on the most impactful metrics.
How do measurement templates improve efficiency?
By offering pre-built frameworks, measurement templates save time and ensure consistency in evaluating campaigns across different channels.
Can measurement templates help with cross-channel content analysis?
Yes, templates can consolidate performance data from multiple channels, offering a comprehensive view of your content strategy's impact.
How do templates support better decision-making?
Measurement templates highlight key insights, enabling content marketers to quickly identify what's working and where to improve.
What should a good content marketing measurement template include?
A strong template should track metrics like engagement, traffic, conversions, and channel effectiveness, while also allowing for comparisons to benchmarks.