Give Your Content Marketing Team Superpowers With An AI assistant

Help your content marketing team make data-driven decisions faster with AI-powered insights and recommendations.

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Getting Started With an AI assistant for Content Marketing

1

Define your growth formula

Connect your AI assistant to attribution tools to analyze how your content impacts the customer journey. This ensures your assistant delivers actionable insights based on real data.

2

Set up end-to-end marketing attribution

Connect your AI assistant to attribution tools to analyze how your content impacts the customer journey. This ensures your assistant delivers actionable insights based on real data.

3

Choose the right tool

Select an AI assistant that fits your content team’s needs, such as offering content recommendations, SEO optimization, and engagement analytics.

4

Use dashboards to quickly assess performance and make data-driven adjustments

Leverage dashboards to track how the AI assistant’s recommendations impact performance, making it easy to adjust content strategies in real time.

5

Optimize based on insights

Regularly review AI-generated insights to refine your strategy, such as focusing on high-performing content types or tailoring campaigns to better meet audience preferences.

Bring metrics from your entire content marketing funnel, into one place.

Metrics for content marketers

Content marketing metrics measure how well your content resonates with your audience, driving engagement, traffic, and conversions to meet your marketing goals.

Dimensions for content marketers

Dimensions segment your content data to reveal which formats, topics, or channels best connect with your audience and drive meaningful results.

Flexible and fast integration options

One-click connectors

Segment logoSalesforce logoMeta logoHubspot logoGoogle Ads logoStripe logoGoogle Analytics logo

Warehouse-native

Snowflake logoGoogle BigQuery logoAWS Redshift logo

Bring your full-funnel metrics into one place

Dimensions

  • Traffic source
  • Channel
  • Campaign
  • Landing page
  • UTMs
  • Country
  • City
  • User segments

Metrics

  • New visitors
  • Sign up conversion rate
  • Sign ups
  • Leads
  • Lead to MQL conversion rate
  • MQLs
  • MQL to SQL conversion rate
  • SQLs
  • SQL to opportunity conversion rate
  • Opportunities
  • Opportunity to closed won conversion rate
  • Closed won customers
  • New customer conversion rate
  • New customers
  • New customer ARR
  • Expansion ARR
  • Reactivation ARR
  • Churned ARR
  • Contraction ARR
  • Total ARR
  • Churn rate

FAQs

How can an AI assistant help content marketing teams?

An AI assistant can analyze large volumes of data, provide actionable insights, and suggest improvements to your content strategy.

What specific tasks can an AI assistant handle for content marketers?

Tasks like generating content ideas, optimizing SEO, analyzing audience engagement, and automating performance reporting are commonly supported.

Can an AI assistant improve the efficiency of content creation?

Yes, by providing data-driven recommendations and automating repetitive tasks, an AI assistant frees up time for more strategic activities.

How does an AI assistant contribute to personalization?

AI can analyze audience behavior and preferences, enabling the creation of tailored content that resonates with specific segments.

What should teams look for in a content marketing AI assistant?

Look for features like natural language processing, real-time analytics, and seamless integration with your existing content tools.