Standardize Success Tracking for Channel Partners with Measurement Templates
Help channel partner program teams maintain consistent measurement practices to improve campaign outcomes.
How Channel Partner Program Marketers Can Get Started with Measurement Templates
Define your growth formula
Integrate measurement templates with attribution systems to connect partner activity with overall program outcomes.
Set up end-to-end marketing attribution
Integrate measurement templates with attribution systems to connect partner activity with overall program outcomes.
Choose the right tool
Use a measurement platform with customizable templates designed for channel partner program needs.
Use dashboards to quickly assess performance and make data-driven adjustments
Monitor measurement data in dashboards to identify high-performing partners and opportunities for growth.
Optimize based on insights
Regularly review template data to refine strategies, ensuring alignment with program objectives and partner success.
Bring metrics from your entire channel partner marketing funnel, into one place.
Metrics for channel partner program marketers
Channel partner marketing metrics track the performance of your channel program by measuring contributions to pipeline growth, sales, and customer acquisition.
Dimensions for channel partner program marketers
Dimensions segment your channel data to uncover which partners, campaigns, or regions generate the highest impact on your business.
Flexible and fast integration options
One-click connectors
Warehouse-native
Bring your full-funnel metrics into one place
Dimensions
- Traffic source
- Channel
- Campaign
- Landing page
- UTMs
- Country
- City
- User segments
Metrics
- New visitors
- Sign up conversion rate
- Sign ups
- Leads
- Lead to MQL conversion rate
- MQLs
- MQL to SQL conversion rate
- SQLs
- SQL to opportunity conversion rate
- Opportunities
- Opportunity to closed won conversion rate
- Closed won customers
- New customer conversion rate
- New customers
- New customer ARR
- Expansion ARR
- Reactivation ARR
- Churned ARR
- Contraction ARR
- Total ARR
- Churn rate
FAQs
What are measurement templates, and why are they valuable for channel programs?
Measurement templates provide a structured framework for evaluating partner performance, ensuring consistent and accurate tracking.
How do measurement templates improve efficiency?
By offering pre-designed frameworks, templates save time and simplify data analysis across channel programs.
Can templates support multi-partner programs?
Yes, templates consolidate data from multiple partners, offering a comprehensive view of program impact.
How do templates support better decision-making?
Templates highlight trends and performance metrics, helping teams optimize strategies and improve ROI.
What should a strong measurement template include?
It should include key metrics like partner contributions, revenue impact, deal registration rates, and program ROI.