Scale Your Channel Partner Program with Automation
Free up time for channel partner program teams to focus on strategic growth by automating repetitive marketing tasks.
How Channel Partner Program Marketers Can Get Started with Automation
Define your growth formula
Ensure automation tools integrate with attribution systems to measure the impact of automated workflows.
Set up end-to-end marketing attribution
Ensure automation tools integrate with attribution systems to measure the impact of automated workflows.
Choose the right tool
Use an automation platform tailored to channel programs, offering features like partner onboarding and workflow customization.
Use dashboards to quickly assess performance and make data-driven adjustments
Monitor automated workflows and partner performance metrics in dashboards to optimize strategies.
Optimize based on insights
Regularly analyze automation data to refine processes and improve partner engagement.
Bring metrics from your entire channel partner marketing funnel, into one place.
Metrics for channel partner program marketers
Channel partner marketing metrics track the performance of your channel program by measuring contributions to pipeline growth, sales, and customer acquisition.
Dimensions for channel partner program marketers
Dimensions segment your channel data to uncover which partners, campaigns, or regions generate the highest impact on your business.
Flexible and fast integration options
One-click connectors
Warehouse-native
Bring your full-funnel metrics into one place
Dimensions
- Traffic source
- Channel
- Campaign
- Landing page
- UTMs
- Country
- City
- User segments
Metrics
- New visitors
- Sign up conversion rate
- Sign ups
- Leads
- Lead to MQL conversion rate
- MQLs
- MQL to SQL conversion rate
- SQLs
- SQL to opportunity conversion rate
- Opportunities
- Opportunity to closed won conversion rate
- Closed won customers
- New customer conversion rate
- New customers
- New customer ARR
- Expansion ARR
- Reactivation ARR
- Churned ARR
- Contraction ARR
- Total ARR
- Churn rate
FAQs
How does automation benefit channel partner programs?
Automation streamlines tasks like partner onboarding, deal tracking, and performance reporting, saving time and improving efficiency.
What tasks can be automated in channel partner programs?
Tasks like lead distribution, incentive management, and partner communication can be automated to enhance workflows.
Can automation improve partner satisfaction?
Yes, automation ensures timely communication, accurate reporting, and efficient processes, strengthening partner relationships.
How does automation improve scalability?
Automation allows teams to manage more partners without increasing manual effort, supporting program growth.
What should teams consider when adopting automation?
Teams should choose tools that integrate with existing systems and offer features like workflow automation and reporting.