Attribute Success to the Right Partners in Your Channel Program
Enable channel partner program teams to identify the most effective channels, ensuring budget is allocated for maximum impact.
How Channel Partner Program Marketers Can Get Started with Attribution
Define your growth formula
Integrate attribution tools with channel platforms to track contributions across the customer journey.
Set up end-to-end marketing attribution
Integrate attribution tools with channel platforms to track contributions across the customer journey.
Choose the right tool
Select an attribution platform that supports channel-specific tracking, such as deal attribution and multi-touch analysis.
Use dashboards to quickly assess performance and make data-driven adjustments
Monitor partner contributions in dashboards to evaluate impact and refine strategies.
Optimize based on insights
Use attribution data to focus on high-performing partners and improve strategies for underperforming ones.
Bring metrics from your entire channel partner marketing funnel, into one place.
Metrics for channel partner program marketers
Channel partner marketing metrics track the performance of your channel program by measuring contributions to pipeline growth, sales, and customer acquisition.
Dimensions for channel partner program marketers
Dimensions segment your channel data to uncover which partners, campaigns, or regions generate the highest impact on your business.
Flexible and fast integration options
One-click connectors
Warehouse-native
Bring your full-funnel metrics into one place
Dimensions
- Traffic source
- Channel
- Campaign
- Landing page
- UTMs
- Country
- City
- User segments
Metrics
- New visitors
- Sign up conversion rate
- Sign ups
- Leads
- Lead to MQL conversion rate
- MQLs
- MQL to SQL conversion rate
- SQLs
- SQL to opportunity conversion rate
- Opportunities
- Opportunity to closed won conversion rate
- Closed won customers
- New customer conversion rate
- New customers
- New customer ARR
- Expansion ARR
- Reactivation ARR
- Churned ARR
- Contraction ARR
- Total ARR
- Churn rate
FAQs
What is channel program attribution, and why is it important?
Attribution tracks partner contributions to revenue, offering insights into program effectiveness and ROI.
How does attribution improve decision-making?
By showing which partners drive the most value, attribution helps optimize resource allocation and strategy.
Can attribution help scale channel programs?
Yes, attribution identifies high-performing partners, enabling teams to replicate success at scale.
How does attribution integrate with other marketing channels?
Attribution links partner contributions with broader marketing campaigns, providing a unified view of performance.
What challenges do teams face with channel attribution?
Challenges include multi-touch tracking and accurate data integration, which attribution tools help address.