Unlock Data Insights to Boost Your Channel Partner Program
Empower channel partner program teams to gain actionable insights that boost campaign performance and drive growth.
How Channel Partner Program Marketers Can Get Started with Analytics
Define your growth formula
Connect analytics tools with partner tracking systems to measure contributions across the customer journey.
Set up end-to-end marketing attribution
Connect analytics tools with partner tracking systems to measure contributions across the customer journey.
Choose the right tool
Use an analytics platform designed for channel programs, with features like partner segmentation and revenue tracking.
Use dashboards to quickly assess performance and make data-driven adjustments
Create dashboards that show key metrics, such as partner performance and deal pipeline, to optimize strategies.
Optimize based on insights
Regularly analyze analytics data to refine strategies, focusing on high-impact partners and addressing weaker areas.
Bring metrics from your entire channel partner marketing funnel, into one place.
Metrics for channel partner marketers
Channel partner marketing metrics track the performance of your channel program by measuring contributions to pipeline growth, sales, and customer acquisition.
Dimensions for channel partner marketers
Dimensions segment your channel data to uncover which partners, campaigns, or regions generate the highest impact on your business.
Flexible and fast integration options
One-click connectors
Warehouse-native
Bring your full-funnel metrics into one place
Dimensions
- Traffic source
- Channel
- Campaign
- Landing page
- UTMs
- Country
- City
- User segments
Metrics
- New visitors
- Sign up conversion rate
- Sign ups
- Leads
- Lead to MQL conversion rate
- MQLs
- MQL to SQL conversion rate
- SQLs
- SQL to opportunity conversion rate
- Opportunities
- Opportunity to closed won conversion rate
- Closed won customers
- New customer conversion rate
- New customers
- New customer ARR
- Expansion ARR
- Reactivation ARR
- Churned ARR
- Contraction ARR
- Total ARR
- Churn rate
FAQs
Why is analytics important for channel partner programs?
Analytics provide insights into partner performance, enabling teams to identify successful strategies and areas for improvement.
What metrics should channel program marketers track?
Key metrics include deal registrations, partner ROI, lead quality, and revenue contributed by partners.
How does analytics improve partner ROI?
By identifying top-performing partners and campaigns, analytics help allocate resources for better returns.
Can analytics help identify underperforming partners?
Yes, analytics highlight partners who may need additional support or adjustments to improve their performance.
How do analytics support long-term channel strategies?
Analytics offer a data-driven foundation for sustainable growth, guiding decisions that optimize partner relationships and program impact.