Maximize Your Affiliate Program’s Impact with Accurate Attribution
Enable affiliate marketing teams to identify the most effective channels, ensuring budget is allocated for maximum impact.
How Affiliate Marketers Can Get Started with Attribution
Define your growth formula
Connect attribution tools with affiliate platforms to accurately track customer journeys and affiliate contributions.
Set up end-to-end marketing attribution
Connect attribution tools with affiliate platforms to accurately track customer journeys and affiliate contributions.
Choose the right tool
Select an attribution platform tailored for affiliate marketing, supporting multi-touch tracking and real-time updates.
Use dashboards to quickly assess performance and make data-driven adjustments
Build dashboards showing top-performing affiliates, conversions, and payout structures for better decision-making.
Optimize based on insights
Refine payouts and strategies based on attribution insights to focus on high-performing affiliates and campaigns.
Bring metrics from your entire affiliate funnel, into one place.
Metrics for affiliate marketers
Affiliate marketing metrics track the performance of your affiliate program, focusing on metrics like referral traffic, conversion rates, and revenue from affiliate-driven sales.
Dimensions for affiliate marketers
Dimensions segment your affiliate data to analyze which affiliates, products, or promotions generate the highest-quality traffic and revenue.
Flexible and fast integration options
One-click connectors
Warehouse-native
Bring your full-funnel metrics into one place
Dimensions
- Traffic source
- Channel
- Campaign
- Landing page
- UTMs
- Country
- City
- User segments
Metrics
- New visitors
- Sign up conversion rate
- Sign ups
- Leads
- Lead to MQL conversion rate
- MQLs
- MQL to SQL conversion rate
- SQLs
- SQL to opportunity conversion rate
- Opportunities
- Opportunity to closed won conversion rate
- Closed won customers
- New customer conversion rate
- New customers
- New customer ARR
- Expansion ARR
- Reactivation ARR
- Churned ARR
- Contraction ARR
- Total ARR
- Churn rate
FAQs
What is affiliate marketing attribution, and why is it important?
Attribution tracks which affiliates contribute to conversions, providing clarity on performance and ROI.
How does attribution improve decision-making?
Attribution shows which affiliates and campaigns drive results, helping allocate resources effectively.
Can attribution help optimize affiliate payouts?
Yes, attribution ensures payouts are based on actual performance, improving program ROI and fairness.
How does attribution integrate with other marketing channels?
Attribution links affiliate contributions with broader campaigns, offering a holistic view of performance.
What challenges do teams face with affiliate attribution?
Common challenges include multi-touch tracking and integrating data, which tools like Roadway simplify.