Unlock Data-Driven Insights for Your Affiliate Marketing Strategy
Empower affiliate marketing teams to gain actionable insights that boost campaign performance and drive growth.
How Affiliate Marketers Can Get Started with Analytics
Define your growth formula
Integrate your analytics tools with affiliate platforms to track the complete customer journey and affiliate contributions.
Set up end-to-end marketing attribution
Integrate your analytics tools with affiliate platforms to track the complete customer journey and affiliate contributions.
Choose the right tool
Select an analytics platform designed for affiliate marketers, offering customizable dashboards and real-time insights.
Use dashboards to quickly assess performance and make data-driven adjustments
Create dashboards that display key metrics like top-performing affiliates and campaign performance to optimize results.
Optimize based on insights
Use analytics data to refine your strategy, focusing on high-performing affiliates and adjusting underperforming campaigns.
Bring metrics from your entire affiliate funnel, into one place.
Metrics for affiliate marketers
Affiliate marketing metrics track the performance of your affiliate program, focusing on metrics like referral traffic, conversion rates, and revenue from affiliate-driven sales.
Dimensions for affiliate marketers
Dimensions segment your affiliate data to analyze which affiliates, products, or promotions generate the highest-quality traffic and revenue.
Flexible and fast integration options
One-click connectors
Warehouse-native
Bring your full-funnel metrics into one place
Dimensions
- Traffic source
- Channel
- Campaign
- Landing page
- UTMs
- Country
- City
- User segments
Metrics
- New visitors
- Sign up conversion rate
- Sign ups
- Leads
- Lead to MQL conversion rate
- MQLs
- MQL to SQL conversion rate
- SQLs
- SQL to opportunity conversion rate
- Opportunities
- Opportunity to closed won conversion rate
- Closed won customers
- New customer conversion rate
- New customers
- New customer ARR
- Expansion ARR
- Reactivation ARR
- Churned ARR
- Contraction ARR
- Total ARR
- Churn rate
FAQs
Why are analytics important for affiliate marketing teams?
Analytics help identify which affiliates and campaigns drive the most conversions, enabling better decision-making and optimization.
What metrics should affiliate marketers focus on?
Key metrics include conversion rates, click-through rates, affiliate ROI, and revenue per affiliate.
How can analytics improve affiliate ROI?
By providing insights into performance, analytics allow you to double down on successful strategies and reallocate resources effectively.
Can analytics help identify underperforming affiliates?
Yes, analytics highlight low-performing affiliates, helping you optimize partnerships and improve overall program performance.
How do analytics support long-term affiliate strategies?
Analytics reveal trends and performance over time, guiding teams to build sustainable and impactful affiliate programs.