Connect SEO to revenue, without the guesswork
Stop relying on vanity metrics like traffic or rankings. Roadway ties organic visits and keyword performance directly to revenue, so you know which content drives growth — and where to invest next.
Trusted by the best growth marketing teams
What is SEO attribution modeling?
SEO attribution modeling is the process of connecting organic search activity — from queries and impressions to page visits and conversions — directly to business revenue. Instead of optimizing for clicks or rankings alone, attribution modeling shows how SEO influences pipeline and sales outcomes.
Traditional SEO analytics tools stop at traffic and keyword rankings. They don’t answer the most important questions: Which pages actually close revenue? Which keywords drive high-LTV customers? How should you balance branded vs. non-branded queries?
Done right, SEO attribution modeling answers:
Which keywords generate real revenue?
Connect search queries all the way to opportunities and closed-won deals, not just clicks.
What content delivers the biggest revenue impact?
Measure which landing pages and articles influence high-value customers.
Where should I invest more in SEO?
Double down on content and keywords that deliver measurable growth — and stop wasting time on traffic that doesn’t convert.
Without this clarity, SEO success is a guessing game. With Roadway, SEO attribution modeling becomes measurable, defensible, and revenue-focused.
Take control of SEO with better attribution
Marketers know SEO drives value, but it’s hard to prove. Rankings and traffic are proxies — they don’t show how organic search contributes to real revenue. Roadway solves this with SEO attribution software that connects organic search data directly to your CRM and revenue models.
With Roadway, you get:
Revenue-based SEO attribution
Map queries, keywords, and landing pages directly to closed-won revenue.
AI-powered insights
Surface which topics and keywords deliver ROI, and where to cut wasted SEO spend.
Custom attribution models
Create multi-touch SEO attribution models tailored to your funnel.
The result? Clear reporting, smarter resource allocation, and the confidence to scale SEO as a predictable growth channel.
We’ll build it for you—in a scalable and flexible workspace
Flexible and fast integration options
One-click connectors
Warehouse-native
Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period
"Roadway is what we had hoped every other solution we evaluated or implemented would have been."
%201.png)
AI that scales revenue from growth campaigns
The future of growth marketing is here. Save hour per week with personalized AI Coworkers to 10x your impact, built in seconds.
The foundation of your growth stack
$50k
saved annually on maintenance
20%
cut in wasted marketing spend
40.5
hours saved per month with AI
Frequently asked questions
How does Roadway help with SEO attribution?
Roadway ties organic search activity—queries, impressions, clicks, and page visits—to real revenue outcomes, not just traffic. It connects keyword- and page-level SEO performance directly to your CRM or warehouse, then surfaces which content and queries lead to closed-won deals. Roadway also highlights where SEO is underperforming, so you can focus your team on the pages and topics that actually grow revenue.
How flexible is Roadway when it comes to SEO attribution models?
Very. Roadway supports both standard attribution models (first-touch, last-touch, linear, U-shaped) and custom frameworks built for SEO. You can define attribution windows that reflect longer organic sales cycles, assign different weights to branded vs. non-branded queries, and build multi-touch models that capture how SEO works alongside paid and direct channels. Whether you’re B2B or B2C, Roadway adapts SEO attribution to your growth motion.
Does Roadway require a data team to set up and maintain?
No. Roadway is designed for marketers who want clarity without engineering overhead. Once connected to your warehouse or CRM, Roadway automatically ingests search data, applies prebuilt SEO attribution models, and layers in AI-powered insights. You’ll have revenue-level SEO reporting live in hours—not weeks—without needing custom SQL or analyst support.
Is Roadway only useful for early-stage SEO programs, or can larger companies benefit too?
Both startups and enterprises benefit. For early-stage teams, Roadway provides out-of-the-box SEO attribution models that prove ROI quickly and justify investment in content. For scaling companies, Roadway delivers detailed keyword- and page-level analytics, helping you find the next 10% lift in non-branded queries and optimize across the funnel. For enterprises, Roadway integrates with complex data stacks, revealing under-attributed organic revenue and giving leadership confidence in SEO as a scalable growth driver.
How fast can I see results with Roadway?
Roadway delivers results the same day you connect it. Its warehouse-native architecture ingests search query and page-level data, auto-maps it to your attribution models, and spins up dashboards within hours. That means you’ll quickly see which keywords generate revenue, which content converts, and how to reallocate SEO resources to maximize ROI—without waiting weeks for implementation.