Drive more revenue with AI automation for growth marketing
Imagine a co-worker who analyzes all your marketing data, suggests what to do next, and never takes a day off. That's Roadway. Go from data to decision in minutes, not days.
Trusted by the best growth marketing teams
How are people using AI to automate growth marketing?
AI growth marketing automation, delivered by platforms like Roadway, is the foundation of a modern, high-velocity growth engine. It uses AI agents to analyze complex marketing data, uncover insights, and recommend specific actions. It doesn't just show you what happened; it tells you what you should do next to drive faster growth.
This automation is no longer a nice-to-have. Any growth team serious about accelerating their iteration cycle needs to move beyond manual analysis. Without it, insights are missed, opportunities are lost, and teams get stuck in a slow loop of analyzing data instead of acting on it.
Done right, AI growth automation answers:
What is the most impactful optimization I can do right now?
AI analyzes real-time performance to surface changes with the highest potential impact on pipeline
Where are the hidden opportunities in my data?
AI agents constantly scan for anomalies and emerging trends that signal untapped opportunities
Where am I overspending or overinvesting?
AI analyzes cost data against pipeline outcomes to pinpoint campaigns or segments where spend is inefficient, surfacing opportunities to reallocate budget for immediate ROI improvement.
When you can answer these questions instantly, the entire pace of your growth changes. AI growth marketing automation turns your marketing data from a resource to analyze into a partner that helps you decide, turning the slow, manual iteration cycle into a high-speed, controllable system.
Why do I need attribution for AI growth marketing automation?
AI promises to revolutionize growth marketing by automating decisions and accelerating growth. But there's a critical requirement that's often overlooked: the quality of the data it runs on. An AI agent, no matter how advanced, will produce flawed recommendations if it's operating on incomplete or incorrectly attributed growth marketing data.
Most marketing data is siloed. Your ad platforms know about clicks, your web analytics know about sessions, and your CRM knows about revenue. Without a single source of truth connecting them, an AI can't understand the full story. It will struggle to distinguish a high-cost campaign that leads to a massive deal from a low-cost campaign that goes nowhere.
This leads to two very different outcomes:
Without a strong data foundation
❌ Flawed AI insights lead to wasted spend and missed opportunities.
With a strong data foundation
✅ Trustworthy AI insights lead to predictable growth and higher ROI.
Roadway's attribution platform provides the essential prerequisite for effective automation. Leading growth teams like Reforge, for example, combine Roadway's powerful attribution platform with Roadway's AI growth marketing coworker to save over 20 hours a month in manual analysis while cutting wasted marketing spend by 20%. By providing AI agents with a complete, trustworthy picture of what truly drives pipeline, Roadway ensures any AI automation is built on a solid data foundation, leading to recommendations you can trust and growth you can measure.
AI that scales revenue from growth campaigns
The future of growth marketing is here. Save hour per week with personalized AI Coworkers to 10x your impact, built in seconds.
"Roadway is what we had hoped every other solution we evaluated or implemented would have been."
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We’ll build it for you—in a scalable and flexible workspace
Flexible and fast integration options
One-click connectors
Warehouse-native
Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period
The foundation of your growth stack
$50k
saved annually on maintenance
20%
cut in wasted marketing spend
40.5
hours saved per month with AI
Frequently asked questions
How does Roadway help with paid media optimization?
Roadway ties ad spend to real downstream outcomes like pipeline, SQLs, and revenue—not just clicks or form fills. It gives you campaign-level visibility across platforms like Google, Meta, and LinkedIn, then flags opportunities to shift budget, pause underperformers, or double down on what’s working. It’s how growth teams cut CAC and scale high-ROI campaigns.
How flexible is Roadway when it comes to attribution models?
Roadway supports both standard models (like first-touch, last-touch, linear, and U-shaped) and fully custom logic. You can define custom time windows, event weighting, and conversion logic to fit how your buyers actually move through your funnel. Whether you’re B2B, B2C, or hybrid, Roadway adapts to your growth motion.
Does Roadway require a data team to set up and maintain?
No. Roadway is designed to be marketer-friendly from day one. Once connected to your warehouse, Roadway comes with prebuilt models and AI-powered onboarding that make it easy to go live without heavy involvement from engineering or analytics. Your team gets fast, accurate attribution—without waiting for the backlog to clear.
Is Roadway only suitable for early-stage startups, or can larger companies benefit too?
Roadway is designed to provide value across all stages of growth, from Seed to Late Stage companies. For Seed and Series A companies, Roadway offers fast setup and out-of-the-box insights to prove early success. For Series B and C organizations, Roadway delivers real multi-touch visibility and granular performance metrics needed to find the next 10% lift and optimize cross-channel ROI. Even for larger, late-stage companies, Roadway helps bridge the gap between complex models, de-risk decision-making, and reveal under-attributed sources, ensuring budgets are justified and growth opportunities identified.
How fast can I see results with Roadway?
Roadway delivers value the same day you connect it: its warehouse-native architecture and pre-configured attribution models ingest your data, auto-map channels, and spin up dashboards within hours. You get immediate visibility into pipeline, spend efficiency, CAC payback, and ROI—without tagging, custom SQL, or weeks of implementation cycles.