AI coworkers for digital marketing analysis
Let AI do the heavy lifting—so you can scale what works, faster.
Trusted by the best growth marketing teams
Why analyzing digital marketing data is harder than it should be
Digital marketing data lives in dozens of disconnected tools—ad managers, analytics dashboards, CRMs, and sales platforms—and none of them speak the same language. Metrics clash, attribution models contradict one another, and important insights vanish into silos. Instead of clarity, teams end up with spreadsheets full of noise and half-truths. The outcome? Countless hours wasted wrangling numbers while critical growth decisions get made in the dark.
When handled poorly, digital marketing data analysis creates three major blind spots:
Which efforts actually generate revenue?
Signals are scattered across paid, organic, email, partnerships, and sales touchpoints. Without a unified view, it’s guesswork to know which investments are paying off.
What’s really influencing conversion and retention?
Surface metrics—clicks, impressions, MQLs—mask the deeper behavioral patterns that explain why people engage, buy, or churn. Without stitching data together, the “why” behind performance remains invisible.
Where to place the next big bet?
With incomplete or contradictory data, teams either chase the wrong trends or hedge across too many channels. Content, budget, and energy get spread thin instead of concentrated on the levers that matter.
Until these blind spots are closed, growth teams are stuck making gut-driven bets—over-investing in noise, under-investing in winners, and missing the compounding effect of consistent, data-backed decisions.
How Roadway's AI coworkers multiply digital marketing impact
Digital marketers don’t need another dashboard—they need answers. Roadway’s AI coworkers scan across every channel, cut through the noise, and surface the patterns hidden in the data. The result: faster decisions, smarter bets, and campaigns that compound.
Here’s what changes when AI coworkers are on your team:
Spot breakout performance early
Identify rising campaigns and channels before the reports catch up, so you can ride momentum instead of reacting to it.
Accelerate testing and iteration
AI coworkers flag what’s gaining traction in real time, giving you the confidence to scale winners and quickly shelve the rest.
Direct spend where it matters most
Rather than spreading budget across guesswork, AI helps concentrate investment on proven strategies that actually move revenue.
The outcome isn’t just efficiency—it’s compounding growth that comes from making sharper calls, faster.
We’ll build it for you—in a scalable and flexible workspace
Flexible and fast integration options
One-click connectors
Warehouse-native
Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period
"Roadway is what we had hoped every other solution we evaluated or implemented would have been."
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AI that scales revenue from growth campaigns
The future of growth marketing is here. Save hour per week with personalized AI Coworkers to 10x your impact, built in seconds.
The foundation of your growth stack
$50k
saved annually on maintenance
20%
cut in wasted marketing spend
40.5
hours saved per month with AI
