Claude attribution, without the guesswork
Struggling with Claude attribution? Roadway reveals which answers feature your brand, tracks their revenue impact, and lets AI guide smarter investments.
Trusted by the best growth marketing teams
Why growth marketers need better Claude attribution
Claude is increasingly adopted as an enterprise AI assistant, used for research, summarization, and vendor evaluation. Decision-makers are asking Claude for recommendations during the buying process—but none of that influence is tracked by traditional attribution platforms. Without visibility into Claude search visibility or which surfaced content drives demand, growth teams undervalue a channel that’s shaping enterprise consideration.
The result? Marketers miss opportunities to optimize for Claude citations, underestimate its ROI, and misallocate budget toward less influential touchpoints.
Done right, Claude attribution should give you confidence in three areas:
Which surfaced answers and citations influence pipeline?
Track which Claude-generated responses, summaries, and references map directly to opportunities and closed-won revenue.
Which queries and research topics attract enterprise buyers?
See the prompts and knowledge domains where Claude surfaces your brand, particularly among high-LTV accounts.
Where should I optimize my AI content strategy?
Double down on the content that consistently appears in Claude’s recommendations and retire what doesn’t influence enterprise decision-making.
Without this clarity, Claude’s growing role in enterprise workflows remains invisible. With Roadway, you can finally measure Claude AI’s impact on revenue and treat it as a first-class growth channel.
Turn Claude into a predictable growth channel with Roadway
Claude exposures happen daily in executive and research workflows, but they go completely uncredited in most analytics stacks. Marketers can’t prove ROI, track which surfaced insights drive deals, or plan content for Claude AI search rankings. Roadway changes that by delivering Claude AI analytics that map surfaced mentions and answers directly to pipeline and revenue. This gives growth teams the data they need to defend budgets, optimize strategy, and confidently scale into AI-driven enterprise demand.
Capture revenue impact, not just citations
Roadway ties Claude-generated answers and surfaced content to opportunities and closed-won deals, proving their business value.
Use AI to optimize enterprise demand strategy
Roadway highlights which prompts, surfaced insights, and topics generate the highest-value deals—and flags wasted spend on low-impact areas.
Build attribution your way
Custom attribution models give Claude and other AI assistants fair credit in multi-touch journeys, alongside paid search, organic, and other channels.
The result: Claude attribution becomes measurable—giving you visibility into how enterprise AI assistants drive pipeline and the confidence to scale Claude as a predictable growth engine.
We’ll build it for you—in a scalable and flexible workspace
Flexible and fast integration options
One-click connectors
Warehouse-native
Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period
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Frequently asked questions
How does Claude attribution work?
Claude attribution tracks how Anthropic’s AI assistant surfaces answers, content, and recommendations that influence revenue. Unlike paid search, Claude is embedded into enterprise workflows—executives and knowledge workers use it to summarize research, compare vendors, and make decisions. Traditional analytics don’t measure this influence, leaving a blind spot in how Claude search visibility contributes to revenue. Roadway closes the gap by connecting Claude exposures directly to CRM or warehouse data, mapping them to opportunities and closed-won revenue. With this clarity, you can finally prove the ROI of Claude AI analytics as part of your growth mix.
Which Claude attribution model should I use?
Because Claude is used differently than ads or search engines, attribution models need to be adapted. Last-click and first-click models are less relevant here—buyers often consult Claude mid-journey for validation or vendor comparisons. Roadway lets you build custom attribution for Claude AI, giving credit when surfaced content or recommendations are part of multi-touch journeys. You can adjust weighting to reflect how Claude influences enterprise deals and assign revenue credit in a way that mirrors your buyer’s research process.
Does Roadway require a data team to set up and maintain?
No. Roadway is designed to make Claude AI analytics simple for marketers. Once connected to your CRM or warehouse, Roadway automatically ingests Claude surfaced content, aligns it with your attribution models, and adds AI-powered insights. That means you get revenue-level reporting within hours—not weeks—without needing engineering or custom SQL to build dashboards.
Can Roadway show the revenue impact of content surfaced in Claude?
Yes. A major challenge with Claude search attribution is proving which surfaced answers and recommendations actually drive business outcomes. Roadway tracks when Claude highlights your brand, product, or content, and ties those exposures directly to closed-won revenue. This shows which topics and queries generate the highest-value deals, helping you double down on content that drives measurable ROI.
How fast can I see results with Roadway?
Roadway provides Claude revenue attribution almost instantly. Its warehouse-native architecture pulls in surfaced Claude content, aligns it with CRM data, and spins up dashboards within hours. You’ll quickly see which exposures influence revenue, which knowledge domains matter most to your buyers, and how to refine your content strategy for AI assistants.