ChatGPT attribution, without the guesswork
Struggling with ChatGPT attribution? Roadway reveals which answers feature your brand, tracks their revenue impact, and lets AI guide smarter investments.
Trusted by the best growth marketing teams
Why growth marketers need better ChatGPT attribution
ChatGPT has become one of the most widely used generative AI tools, reshaping how buyers discover products, compare vendors, and research solutions. But despite its growing role in the customer journey, marketers have no way to measure ChatGPT search visibility or track ROI. Traditional attribution platforms ignore conversational AI exposures, leaving a blind spot in one of the fastest-growing traffic sources. Without attribution, you can’t see which answers, citations, or recommendations from ChatGPT actually influence pipeline and revenue.
The impact? Content ROI becomes murky, budgets shift without data, and teams miss opportunities to optimize for AI search rankings.
Done right, ChatGPT attribution should give you confidence in three areas:
Which surfaced answers and citations drive revenue?
Track which ChatGPT-generated responses and brand mentions connect directly to opportunities and closed-won deals.
What queries and topics generate high-value visibility?
Understand which buyer questions and prompts surface your brand in ChatGPT—and which ones attract your highest-LTV customers.
Where should I focus my AI search content strategy?
Identify the themes that consistently win placement in ChatGPT answers and reinvest in the content that drives measurable growth.
Without this clarity, ChatGPT remains an unmeasured influence channel.
Turn ChatGPT into a predictable growth channel with Roadway
ChatGPT answers influence buyers every day—appearing as citations, product recommendations, and content references—but none of that activity shows up in Google Analytics or ad dashboards. That leaves growth marketers flying blind in a channel where their brand is already being surfaced. Roadway closes this gap by providing ChatGPT marketing analytics that connect exposures directly to pipeline and revenue. With Roadway, you can see exactly how ChatGPT impacts demand, optimize your AI search strategy, and confidently invest in content that wins visibility.
Capture revenue impact, not just mentions
Roadway maps ChatGPT answers and surfaced citations to opportunities and revenue, proving their direct impact on growth.
Use AI to optimize your AI search strategy
Roadway shows which prompts, answers, and recommendations generate the highest-value deals, and highlights wasted effort in low-impact areas.
Build attribution your way
Create custom attribution models that give conversational AI channels like ChatGPT fair credit in multi-touch journeys, alongside search and paid campaigns.
The result: ChatGPT attribution becomes measurable—giving you revenue visibility, smarter budget allocation, and the confidence to scale ChatGPT as a predictable growth channel.
We’ll build it for you—in a scalable and flexible workspace
Flexible and fast integration options
One-click connectors
Warehouse-native
Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period
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Frequently asked questions
How does ChatGPT attribution work?
ChatGPT attribution measures how generative AI answers, citations, and brand mentions inside ChatGPT influence revenue outcomes. Unlike paid channels, there’s no ad spend to track—buyers discover vendors through conversational results and cited content. Traditional attribution platforms don’t measure these exposures, leaving a blind spot in how ChatGPT affects decision-making. Roadway solves this by connecting ChatGPT surfaced content directly to CRM or warehouse data, mapping interactions all the way to closed-won revenue. This makes ChatGPT marketing analytics measurable, so you can prove its role in driving growth.
Which ChatGPT attribution model should I use?
There isn’t a one-size-fits-all ChatGPT attribution model. Some companies may want to credit the first time their brand surfaces in an AI answer, while others may give partial weight to ChatGPT mentions in multi-touch journeys. Roadway lets you build attribution models tailored to conversational AI: you can assign credit to surfaced answers, weigh content exposures differently from ad clicks, and create multi-touch frameworks that reflect how ChatGPT drives revenue attribution alongside traditional channels like Google or LinkedIn.
Does Roadway require a data team to set up and maintain?
No. Roadway makes ChatGPT search ROI tracking simple and marketer-friendly. Once connected to your warehouse or CRM, Roadway ingests surfaced ChatGPT content, aligns it with your attribution framework, and applies AI-powered insights. This setup delivers revenue-level reporting within hours, so you can see which ChatGPT answers matter most—without needing engineering or SQL to piece things together.
Can Roadway show the revenue impact of content surfaced in ChatGPT?
Yes. One of the biggest challenges in ChatGPT search visibility is proving which citations and answers actually lead to revenue. Roadway tracks exposures of your brand or content inside ChatGPT and ties them directly to closed-won deals. This shows which queries and topics generate high-value results, allowing you to double down on content that consistently drives revenue from AI search.
How fast can I see results with Roadway?
Roadway delivers ChatGPT revenue attribution the same day you connect. Its warehouse-native design ingests surfaced ChatGPT content and maps it to your CRM or warehouse data in hours, not weeks. You’ll immediately see which exposures drive revenue, which topics attract your best customers, and how to refine your AI search strategy to maximize ROI.