Performance optimization that never clocks out.
Your Roadway coworker already watches your performance with full context. Workflows put that context on a schedule, running your daily optimizations, reporting, and scaling on repeat.
Powering campaigns for the best performance marketers
Three simple steps. Unlimited possibilities.
Setting up a workflow takes less than a minute. What it does from there is up to you.
Negative keyword review
A daily scan of the search terms you actually triggered on, with negatives worth adding ready each morning.
Performance reporting
Campaign summaries on your cadence, pulled from your data, telling you what changed and why.
Budget and scaling
Pacing and performance tracked against your targets, with scaling opportunities flagged the moment a campaign earns them.
Anomaly detection
Spend spikes, CPL jumps, and conversion drops caught against your own baselines, the same day they happen.
New experiments
Ad copy, audience, and creative tests recommended off what's already winning in your account.
And these are just the starting points. Early users are already building workflows we couldn't have imagined, from weekly impact summaries to cross-channel plays where paid search informs SEO and back again. When your coworker has the full context, the only limit is what you tell it to do.
Approval-first by default, with room to hand over more as you go.
Every recommendation queues for your review. You approve what's right, adjust what's not. Workflows surface the work. You make the call. You’re the strategist, not the button clicker in the ad accounts.
And when you're ready, turn on auto-approve and let your coworker run with it.
