Meet your new AI performance marketing agent
Roadway’s AI Coworkers let you deploy specialized agents for digital, SEO, influencer, and performance marketing—so you can automate busywork and scale revenue faster.

Trusted by the best growth marketing teams





























How AI agents are changing performance marketing
Performance marketing demands constant attention—tracking spend, testing creatives, reallocating budgets, and proving ROI. Too often, teams get buried in dashboards and spreadsheets instead of pushing campaigns forward.
Roadway’s AI Coworkers take on that heavy lift. They sync performance data across channels, evaluate what’s truly driving customer acquisition, and surface clear actions that move results faster. Instead of juggling manual reports, your team gets a transparent, revenue-anchored view of paid media impact.
Why teams choose Roadway for performance marketing:
AI campaign monitoring
Coworkers keep eyes on spend and pacing 24/7, catching inefficiencies before they drain budget.
AI budget optimization
By tying campaign data directly to revenue, coworkers point spend toward the ads and audiences that actually convert.
AI task automation
From updating reports to coordinating results across channels, coworkers automate the repetitive work so teams can scale smarter.
Roadway’s AI Coworkers let marketers escape the grind of performance management and refocus energy on strategy, creativity, and growth.
The first AI that multiplies marketing impact
The future of growth marketing is here. Save hour per week with personalized AI Coworkers to 10x your impact, built in seconds.

"Roadway is what we had hoped every other solution we evaluated or implemented would have been."
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We’ll build it for you—in a scalable and flexible workspace
Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period